Stories
Global Alumni Reunion 2021 kicks off with focus on sustain-abilities
Record 5,000 people set to attend 3-day event on 滨贰厂贰鈥檚 new Madrid campus and online
Madrid Mayor Jos茅 Luis Mart铆nez-Almeida speaks at the opening session of the Global Alumni Reunion.
Photo: Javier Arias
November 11, 2021

滨贰厂贰鈥檚 聽2021 gets underway Thursday, with a record 5,000 people registered to attend the annual event that this year will explore the urgent need for companies to do their part in the transition to a more sustainable world.
It is the first time the Alumni Reunion has taken place since COVID-19 spread across the globe, and occurs as larger-scale, in-person events are again possible in Spain and elsewhere. It takes place on Nov. 11-13 on 滨贰厂贰鈥檚 new Madrid campus, completed in recent months and applying the highest environmental standards.
鈥淲e鈥檙e delighted to once again celebrate our Global Alumni Reunion this year, for the first time since the pandemic. This event is new and innovative in every way: we鈥檙e holding in-person sessions on our new Madrid campus, which is a model of sustainable architecture,鈥� said Mireia Rius, Executive Director, 天美传媒 Alumni and Institutional Development.
鈥淭here鈥檚 also an option for attendees to connect online, choosing their events and networking with others, creating a unique, customized experience for all,鈥� she added. 鈥淎nd we have an unparalleled line-up of global speakers who will talk about what sustainability means to them and to their work. This promises to be our most impactful Global Alumni Reunion ever.鈥�
New Sustainable Leadership Initiative
As part of the event, 天美传媒 is announcing a new Sustainable Leadership Initiative, the umbrella under which a dozen professors are working on different sustainability-related research, teaching and outreach projects. The initiative features three main areas of investigation: sustainability in the financial sector, in cities and communities, and in leading corporations for a just transition.
鈥淪ustainability has been an essential part of 滨贰厂贰鈥檚 approach to business since the very beginning. We鈥檝e always been committed to creating businesses with a long-term vision and commitment to communities and people,鈥� said Prof. Fabrizio Ferraro, the director of the new initiative and an expert in sustainability. 鈥淲e鈥檝e chosen sustainability as our theme for this year鈥檚 Global Alumni Reunion because we feel that there鈥檚 no more important issue for our times. The moment for businesses and business leaders to act is now, and 天美传媒 is committed to leading a global shift to more sustainable business models.鈥�
To explore what those business models might look like, the event features some 35 global business and policy leaders, including keynote speeches by Vivian Hunt, Senior Partner of McKinsey; Michael Sandel, a political philosophy professor at Harvard; Pablo Isla, Chairman, Inditex; and Jos茅 Mar铆a 脕lvarez-Pallete, Chairman and CEO of Telefonica.
In addition to the plenary sessions, there are a dozen sessions featuring high-profile leaders such as:
- Citi CEO Jane Fraser
- Jean Lemierre, Chairman of BNP Paribas
- Author聽John Elkington of Volans & Maria Neira, Director, Public Health and the Environment Department, World Health Organization
- Halla T贸masd贸ttir, CEO of the B Team
- Hiromichi Mizuno, United Nations Special Envoy on Innovative Finance and Sustainable Investments
- Francesco Starace, CEO Enel
- Javier Goyeneche, Founder of ECOALF
- Enric Asunci贸n, Founder and CEO of Wallbox Chargers.
In addition, Madrid Mayor Jos茅 Luis Mart铆nez-Almeida will help open the event on Nov. 11, and Isabel D铆az Ayuso, President of the Community of Madrid, will close the sessions on Nov. 12.
Saturday, Nov. 13, is a day dedicated to social and artistic events, including a golf tournament for alumni, a piano concert by Ignasi Cambra (EMBA 鈥�21) and a special tour of the Madrid campus.
Follow the Global Alumni Reunion on YouTube:
Thursday, Nov. 11, 13:30-19:30. .
Friday, Nov. 12, 12:45-18:40. .


