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Suddenly you find yourself faced with the challenge of pursuing another role and writing a whole new chapter in your working life. For many professionals, such a transition to second, or even third, career does not arrive according to a convenient timeline.

It may emerge gradually, as the trajectory that once defined your working life begins to plateau. Or it may be imposed abruptly 鈥� through restructuring, redundancy, or market disruption 鈥� demanding urgent and decisive action.

In either case, the challenge is the same: you need to take charge of the situation so that you can maintain momentum and keep forging ahead in your career. While some trepidation is natural, it shouldn鈥檛 be the defining response. At any stage, a professional pivot can be a powerful opportunity for reinvention and personal growth.

The question is not whether reinvention is possible 鈥� but how you can shape the change in your circumstances in profitable and fulfilling ways. The truth is that those who approach this moment with clarity and intent can unlock exciting and unexpected avenues for growth and a renewed sense of purpose.

Reframing your situation

According to , who leads 天美传媒鈥檚 New Professional Horizons (NHP) program for seasoned executives in Spain, the key to navigating a career shift lies in adopting a structured and intentional approach.

鈥淵ou need to determine your true professional value at this moment,鈥� he explains, 鈥渁nd craft a value proposition that clearly sets you apart.鈥�

This requires a shift in mindset. Rather than viewing a career change as a disruption, professionals can reframe it as a strategic transition 鈥� one that aligns their accumulated experience with emerging opportunities.

A changing world of work

Today鈥檚 professionals are navigating career decisions against the backdrop of profound shifts in the global labor market.

Technological advances 鈥� particularly in generative AI 鈥� are expected to drive productivity gains, while simultaneously raising questions about job displacement and evolving skill requirements. At the same time, demographic trends are reshaping the workforce: people are living longer, healthier lives, even as aging populations place new demands on labor markets.

These changes are extending the length 鈥� and complexity 鈥� of careers. The traditional linear trajectory is giving way to more dynamic, multi-stage professional lives, where reinvention is not the exception but the norm. In this context, the ability to adapt is key.

The NHP program at 天美传媒 encourages senior professionals to reflect on the following key dimensions as they translate years of experience into new opportunities:

  1. How to align their professional experience and strengths with new career horizons.
  2. What skills and tools are needed to reshape their working lives in line with evolving values and interests.
  3. How to refine leadership and management capabilities for new contexts.
  4. How to leverage networks, mentors, and institutional resources to uncover opportunities.

For many participants, this process leads back into executive roles. For others, it opens doors to consulting, investing, entrepreneurship, or interim management positions 鈥� roles that often capitalize on deep expertise while offering greater flexibility and autonomy.

鈥淭he time you spend at work is a very large part of your life,鈥� says , who recently transitioned into a debt advisory role at a corporate finance firm in Barcelona after completing the program. 鈥淵ou have to be brave and seek work that truly fulfils you.鈥�

Building a structured path forward

While a late-stage career re-set presents its own challenges, the truth is that people constantly need to review their professional paths to take account of fresh opportunities.

As part of its mission to support its former students at different stages of their professional journey, 天美传媒 offers tools to help them identify job openings or craft a strategic plan to achieve their long-term career goals.

The , for example, helps 天美传媒 alumni at any stage of their career to explore new opportunities via a series of 鈥渂ootcamps鈥� that guide them through the different steps of their exploration of a new role:

  1. Discover your path: Participants begin by identifying their interests, values, motivations, and strengths to define a clear sense of purpose.
  2. Build your brand: With greater self-awareness, they can then develop a compelling personal narrative with the help of career coaches and mentors.
  3. Go to market: The final stage focuses on execution: refining the job search strategy, strengthening networking efforts, and preparing to communicate effectively in interviews and professional interactions.

鈥淭he people who lead it are really passionate about it, and you really feel that want you to succeed,鈥� , who holds an Executive MBA from 天美传媒, says of the PTP course, which he recently completed.

Courage, clarity, and opportunity

There is no denying that changing career direction can be challenging. It requires courage, careful planning, and often a willingness to step outside one鈥檚 comfort zone. Yet the potential rewards are significant: more meaningful work, greater alignment with personal values, and, in many cases, improved work鈥搇ife balance.

offers a compelling example. After stepping down as global marketing director at the Spanish beverage firm Gonz谩lez Byass in 2023, he chose to reassess his professional path. Following his participation in 天美传媒鈥檚 NHP program, he transitioned into consulting and now advises firms including the Rioja-based winemaker Marqu茅s del Atrio.

鈥淭he course really made me look inside myself,鈥� Eugeni reflects, 鈥渁nd ask what, at this stage of my life, I truly wanted to do.鈥�

Here are some of his tips for anyone looking to try something new in their career:

  • Take care of your network: Make sure to nurture your professional contacts long before you start considering a new career path.
  • Stay positive: Never forget that when one professional door closes, others open.
  • Be receptive to help and advice: 鈥淎llow yourself to let others enrich you with their experience,鈥� says Eugeni.

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What Gen Z really wants: Rethinking commitment /standout/commitment-gen-z/ Thu, 16 Apr 2026 10:37:04 +0000 /standout/?p=6882 The post What Gen Z really wants: Rethinking commitment appeared first on 天美传媒 Standout.

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You look at your youngest hires and can鈥檛 quite read them. They want to balance long hours in the office with time for themselves. They question what you once accepted. They seek work that they see as meaningful, and having purpose.

It鈥檚 easy to see it as a lack of commitment. But what if it鈥檚 something else? What if they鈥檙e not less engaged but differently engaged?

The new rules of engagement

Generation Z, the cohort of workers born between 1995 and 2006, is redefining traditional career assumptions as it joins the workforce, placing greater emphasis on purpose, flexibility, and well-being. This shift that the arrival of Gen Z represents is significant. According to Deloitte鈥檚 , meaningful work and well-being now rank alongside financial security as key drivers of career decisions.

, a 22-year-old taking the Master in Management at 天美传媒鈥檚 Madrid campus, remembers the long hours her father used to put in at the office when she was a child and considers how attitudes have changed for her generation.

鈥淓ven though we are pretty apprehensive about how the future’s going to look, at the same time, I think that, as a generation we’ve learned to try and put ourselves first instead of focusing on solely what we can achieve in terms of career success,鈥� says Prachi, from Bangalore in India.

Gen Z workers听no longer define success solely by financial rewards, but how job progression can align with personal values and quality of life. 鈥淚 think there鈥檚 a much higher emphasis now on the work-life balance,鈥� says , 25, from Cleveland, Ohio, in the US, who is also studying in Madrid on the 天美传媒 MiM course.

Digital natives, AI disrupted

Gen Z enters the workforce with a clear advantage: they are the first true digital natives, fluent in technology and comfortable in fast-moving environments. Yet they are also the first generation to face a workplace being reshaped by AI, where access to entry level roles and traditional paths to gaining experience is more restricted. In that sense, they are a generation doubly impacted by the digital revolution.

It鈥檚 this digital fluency and openness to experimentation that makes Gen Z workers well suited to help companies drive innovation and adjust to technological change 鈥� particularly in areas related to AI, says , international HR director at Verisure. 鈥淭he key is to enable them to become protagonists of this transformation,鈥� he says.

Working together

The goal for companies should not be to choose between purpose and performance but seek to integrate the two, says 天美传媒 Professor Sebastian Reiche. Achieving this requires a more intentional approach to job design, leadership, and culture, he says. The aim should be to offer Gen Z staff more flexible and personalized trajectories where they can develop and gain experience while contributing to the company鈥檚 strategic priorities.

Gen Z is 鈥減robably a generation that is looking out for a purpose more clearly than other generations did,鈥� says Massa, who completed a General Management Program (PDG) at 天美传媒 in 2005. 鈥淭hey are definitely a generation that believes in working in something that has a real impact.鈥�

To effectively engage and develop this talent, several priorities stand out:

  • Communicate purpose clearly: Employees need to understand how their work contributes to a broader mission.
  • Balance autonomy with accountability: Flexibility must be paired with clear expectations and responsibility.
  • Design developmental experiences: Cross-functional projects and continuous learning opportunities are key to growth and retention.
  • Leverage digital strengths: Create space for Gen Z to apply their technological skills and contribute new ideas.

Understanding Gen Z is not simply an HR concern 鈥� it is a strategic imperative. Organizations that successfully align purpose, performance, and development will be best positioned to attract, engage, and retain this generation, while unlocking its potential to drive innovation and long-term value creation.

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CEO transitions in disruptive times /standout/ceo-transitions-disruptive-times/ Tue, 24 Feb 2026 10:34:12 +0000 /standout/?p=6822 The post CEO transitions in disruptive times appeared first on 天美传媒 Standout.

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In a world of relentless change and rapidly emerging new challenges, the CEO role has never been more demanding. The result? More CEOs are leaving their posts 鈥� and more boards are confronting high-stakes succession decisions.

The data tells a clear story. CEO departures in the largest listed firms reached a new global record in 2025, rising 16% from the previous year and 21% above the eight-year average, according to indices tracked by Russell Reynolds Associates, a U.S. headhunting firm.

Meanwhile, the length of time CEOs remain in the role has dropped to an average of seven years from just over eight years in 2021.

The bottom line is that CEO tenures are getting shorter, while expectations are rising 鈥� and tolerance for missteps is diminishing. In unpredictable times like these, the need for boards to have robust succession plans in place is a strategic imperative.

Many departures are the result of disciplined planning, as companies take the opportunity to enact orderly and carefully thought-out transitions.

But companies should think hard about the trend for increased and more rapid CEO turnover and their response to it, says 天美传媒 Professor Guido Stein.

鈥淭he turnover has a lot to do with the culture of the company 鈥� if we prioritize short-term results then we get short-term CEOs,鈥欌�� he says.

Once they make their choice of CEO, companies must work with that person so that they can grow in confidence and become as effective as possible in the role as quickly as possible, says , a partner at Spencer Stuart who holds an MBA from 天美传媒.

鈥淎daptation is one the biggest issues in high level appointments,鈥� says Llopis, a former professional basketball player for FC Barcelona.

Why the right choice of leader matters more than ever

Professor Jordi Canals, who leads 天美传媒鈥檚 Center for Corporate Governance, argues that shorter CEO mandates reflect the challenges stemming from increasing technological, and also geopolitical, disruption.

Choosing the wrong successor can damage earnings, morale and reputation. Selecting the right one can reposition the company for its next chapter.

Yet success is far from guaranteed. Research cited by McKinsey shows that two years after CEO transitions, between 27% and 46% are considered failures or disappointments. That鈥檚 a sobering statistic for boards 鈥� and for executives aspiring to the top role.

As 天美传媒 Professor Josep T脿pies notes, the goal of a successful transition should be continuity of purpose, combined with renewal. Each CEO change should be an opportunity to redefine what kind of leadership the company needs next, says Prof. T脿pies.

To that end, boards should ask:

  • What stage of development is the company at?
  • What capabilities will be required over the next five to ten years?
  • What kind of predecessor is stepping aside 鈥� and what kind of successor is emerging?
  • Is the company itself prepared for succession in terms of governance structures, management systems and clarity of roles?

Practical steps for handling leadership change

So, what can board members do to prepare for, enact and ensure smooth and successful leadership transitions? Here鈥檚 a list of Llopis鈥檚 recommendations:

1. Have a clear role specification

Determine what the role is, what you want the CEO to accomplish, what experience and skills the ideal candidate has, and what specific leadership capabilities the person will need.

2. Identify internal candidates

At least two years before the CEO transition takes place, identify who in the organization has, or might develop, the selection criteria you need.

3. Develop internal candidates

After measuring your candidates鈥� potential to grow and evolve, craft a development plan for them. As well as skills such as strategic thinking and people management, focus on specifics such as politics and board management.

4. Check the market benchmark

About developing your internal candidates for about 18 months, it鈥檚 time to check what external CEO candidates might offer. Compare the level of potential internal, and external, leaders.

5. Choose the right successor

After completing and reviewing the previous steps and carefully assessing your internal, and, if relevant, external options, it鈥檚 time to make your choice.

6. CEO acceleration

As well as managing the company鈥檚 team, culture, strategy and the board, new CEOs also need to manage themselves carefully, especially in the first six months in the job. Adaptation is key to a new leader鈥檚 success, and boards should be ready to support them through this process.

A responsibility for everyone

A change in leadership is not just a boardroom issue 鈥� it affects executives at every level. Understanding how leadership transitions are managed within your organization 鈥� and how talent is developed 鈥� is critical for anyone on the executive ladder.

Companies that treat CEO succession and executive development as a strategic priority will have a decisive advantage. Handled well, a successful leadership transition equips organizations to renew themselves 鈥� and to lead confidently into the future.

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Feeling held back at work? When your potential outgrows your role /standout/held-back-work-potential-outgrows-role/ Wed, 26 Nov 2025 11:03:09 +0000 /standout/?p=6809 The post Feeling held back at work? When your potential outgrows your role appeared first on 天美传媒 Standout.

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Many leaders don鈥檛 feel stuck because their work is monotonous, but because they sense that their own potential is evolving faster than the opportunities implicit in their current role. Recognizing that gap can be a first step toward progress.

Monday morning. You walk into your office, look at the week ahead and know you can handle every challenge ahead of you. And yet, something feels off. You鈥檙e performing well 鈥� even exceptionally 鈥� but you don’t feel a real sense of progress. That hesitation before you begin doesn鈥檛 come from fatigue. It comes from the intuition that you could be contributing far more than your current role allows.

These moments often emerge after a period of success, once you鈥檝e already proven your value but still feel constrained by a role that isn鈥檛 evolving at the speed you think it could. It may be a lack of strategic opportunities, limited autonomy, or the sense that your leadership skills are not being tested to their full extent.

But in the rush of daily execution, it鈥檚 difficult to know whether you鈥檙e truly stuck or simply transitioning into your next phase of growth.

This short questionnaire is designed to help you pause and assess your situation with clarity. It will help you identify early signs of stagnation, understanding where your current ceiling might be, and determining whether you need a significant shift or just a small adjustment to regain momentum.

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Data strategy for AI success: Winning the race against time /standout/data-strategy-ai-success/ Fri, 19 Sep 2025 12:46:34 +0000 /standout/?p=6754 The post Data strategy for AI success: Winning the race against time appeared first on 天美传媒 Standout.

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Want to champion AI? Start with your data

How can you win the race against time to mine your companies鈥� data resources and translate them into higher efficiency and productivity?

That is one of the defining challenges facing executives as they seek to harness Artificial Intelligence (AI) for business growth. While AI promises to transform industries, its power ultimately depends on the quality of the data that fuels it.

鈥淒ata is the gasoline of artificial intelligence,鈥� explains 天美传媒 Professor Luis Ferr谩ndiz. 鈥淚f you incorporate into your algorithms data that isn鈥檛 good enough, the outputs won鈥檛 be good enough either.鈥�

Why data quality matters

Investments in digital tools will fall short if the underlying information is inconsistent, incomplete, or poorly structured.

When AI models are trained on flawed data, the resulting decisions are fundamentally compromised. That鈥檚 why your company must not only review the quality of its existing data sets but also examine the robustness of the processes it uses to collect and administer information.

鈥淗igh-quality, consistent, and well-governed data is the essential foundation for building reliable and scalable AI models that can deliver real business value,鈥� says , an 天美传媒 Executive MBA holder who is now Chief Data and AI Officer at PagoNxt, a payments firm.听

Five steps to put your data plan on track

Here are some steps that managers like you can take to align your organization with a strong data strategy:

1. Create a data-driven culture

Cultivating a corporate culture that recognizes the importance of reliable data is critically important, says Ferr谩ndiz. That means making sure data is accessible on a company-wide basis and making sure employees are properly incentivized to use it. Only then can firms plan investments with confidence and take the bold decisions needed to execute a long-term digital strategy.

2. Educate and empower staff

Companies need to move beyond pilots and embed AI into business processes and work practices, according to a team including 天美传媒 Professor Evgeny K谩ganer at MIT鈥檚 Center for Information Systems Research. Creating AI-ready teams means providing opportunities and resources for reskilling. Breaking down silos between departments and ensuring data sources are seamlessly linked is also key.

3. Deploy the right systems

Take care to put in place the right modular, interoperable platforms and data ecosystems to enable a free flow of intelligence across the organization, urges K谩ganer. Choosing the right architecture is a strategic decision that will shape the flow and reliability of data.

4. Establish consistent definitions

Make sure to put in place and maintain a common semantic framework that standardizes data definitions across all business units, says Alonso of PagoNxt. This will enable consistency, interoperability, and a shared understanding of key business and operational concepts across the company.

5. Strengthen data governance and quality

Reinforce the data governance framework to guarantee accuracy, lineage, and trust in the information that powers decision-making and AI models, says Alonso. Governance and ownership of data administration should be in the hands of Chief Data Officer, with a clear mandate to implement rules and oversee levels of access, urges Ferr谩ndiz.听

From strategy to competitive advantage

For business leaders, the data challenge is both technical and cultural. Winning organizations will be those that invest in robust processes, empower employees to value data, and act decisively before competitors outpace them.

In today鈥檚 environment, where AI is reshaping competitive advantage, the question is not whether to act, but how quickly you can turn your company鈥檚 data into a catalyst for productivity and growth.

Hungry to know more about the AI transformation, or prepare to take your career to the next stage? 天美传媒鈥檚 Artificial Intelligence for Executives focused program, held at our Munich, Madrid, New York and Barcelona campuses, will help you sharpen your skills and learn how to become a more effective leader in the age of AI.

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How teams can flourish by harnessing the skills of different generations /standout/teams-flourish-skills-different-generations/ Wed, 25 Jun 2025 09:18:09 +0000 /standout/?p=6740 The post How teams can flourish by harnessing the skills of different generations appeared first on 天美传媒 Standout.

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How do you manage the dynamic between younger and older team members to build stronger and more productive collaboration?

It’s a challenge that leaders like you have always faced 鈥� but now the task becomes trickier. With AI advancing rapidly, many of the roles once filled by junior staff are being automated. And that shift comes with a hidden cost.

If those early-career roles disappear, so does a vital learning channel鈥攖he transfer of experience and know-how from senior professionals to the next generation. Without it, you risk losing not just technical continuity, but the very culture and identity that make your organization unique.

鈥淗aving that range of ages helps you pass on institutional knowledge 鈥� if you don鈥檛 maintain this flow, there are clear downsides,鈥� says 天美传媒 Prof.听Sebastian Reiche. 鈥淭he only way to survive and develop as an organization is to have new junior staff learning the culture and adapting it 鈥� that鈥檚 how you keep the culture alive and dynamic.鈥�

The transformations wrought by AI mean companies face challenges that can鈥檛 be solved with software alone. As firms confront the urgent need to redefine skills for a new era, they face a challenge that goes beyond adopting new technologies, according to a new study by 天美传媒鈥檚 , Mireia Las Heras, and Jordi Canals.

Here are some of the steps you and your company can take to make sure teams work effectively as you tackle the disruptions, and grasp the opportunities brought by AI:

1. Rethinking the role of teams

If firms have teams fully staffed by juniors doing technical work, it鈥檚 time to rethink that model, says Reiche. Managers should look at opportunities to ensure teams include junior and more experienced staff to ensure that the learning and mentoring process works in both directions.

2. Reverse mentoring

Pairing tech-savvy novices with expert staff who may have less knowledge of how to apply AI is a way to make sure that new ideas get circulated and experience is shared, says 天美传媒 Prof. Evgeny Kaganer. Firms may want to look at pairing up younger and more seasoned staff in a formal 鈥渂uddy system鈥� so that knowledge can circulate, says Reiche.

3. Reimagining work design

The traditional model in many firms has been for junior staff to carry out simpler, more technical roles of the kind that can be done by AI, but it doesn鈥檛 have to be that way, says Reiche. One solution could be to encourage more opportunities for juniors to carry out more project-based work that enables them to broaden their contacts and develop a broader set of skills more quickly.

4. More flexible career paths

Companies and employees need to be more flexible as they consider future career paths, says Reiche. Those in the early stage of their careers can try to build up their skills with project-based work in different companies that they can later transfer to larger organizations. Under this more patchwork model, younger workers can build up a portfolio of skills to take with them into new corporate roles.

5. A sense of adventure

More experienced staff members should ask themselves how they can explore the potential of technologies like AI by thinking of new ways of doing their job with the powerful new tools at their disposal, says Reiche. This means encouraging a more experimental mindset where older workers are encouraged to see AI not as a threat but as an opportunity to be exploited in a creative and fruitful way.

Here are some tips for people at different stages of their careers trying to navigate the evolving landscape of work:

  • Leverage your AI and digital skills
    Become fluent in AI and think hard about how you can use it in a work setting. 鈥淭ry to bridge the gap between how things are currently done and your knowledge of the way they could be done if they could be infused with the new ways,鈥� says 天美传媒 Prof. Sebastian Hafenbr盲dl.
  • Take a hard look at your skill set
    The question everyone needs to ask themselves is are they going be a complement to AI or will they get substituted by it, says Kaganer. One aspect to consider is that AI is effective at comprehending knowledge and applying it to solve problems and even carrying out creative tasks 鈥� but is less competent when it comes to using judgement to evaluate challenges and solutions.
  • Develop your soft skills
    Amid the focus on AI, develop your capacity for critical thinking, problem-solving, communication, adaptability and teamwork 鈥� soft skills such as these will always be valued by employers, says Reiche.
  • Think creatively
    Younger staff can deploy their AI skills to deploy business-linked projects while they scout for a formal position. 鈥淧otential entry-level employees have huge resources they can use to showcase themselves to organizations,鈥� says Hafenbr盲dl.

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5 qualities top recruiters are looking for /standout/qualities-top-recruiters-looking/ Mon, 24 Feb 2025 16:05:29 +0000 /standout/?p=6705 The post 5 qualities top recruiters are looking for appeared first on 天美传媒 Standout.

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If you鈥檙e on the hunt for a new job, you may have notice how the hiring process has entered a more stable phase. Following the hiring boom seen in the wake of the COVID-19 pandemic鈥攑articularly in industries like consulting and technology鈥攅conomic trends have leveled out. However, with global uncertainty still a factor, companies are now taking a more strategic and measured approach to signing up fresh talent. As a result, hiring trends are shifting, with recruiters placing greater emphasis on adaptability, digital expertise, and an international mindset.

The competencies companies want

A major trend reshaping recruitment is the move toward skills-based hiring over traditional function-based roles. Rather than focusing solely on job titles, more employers are prioritizing specific competencies and transferable skills, making the hiring process more fragmented, and in some cases, more time-consuming. As a job seeker, you鈥檒l need to understand what recruiters are looking for and make sure you position yourself to ensure you stand out in this evolving landscape.

Stay ahead of the competition by focusing on these five must-have qualities that recruiters are actively looking for.

1. Skills-based hiring

Traditional hiring models that focused on job titles and a linear career path are being replaced by skills-based hiring. As well as individuals who can demonstrate adaptability, dependability, and the ability to tackle complex business challenges, companies want leaders with specific technical and leadership skills, with the focus increasingly on digital and AI fluency. There鈥檚 growing demand for candidates with proven technical know-how, and those who can integrate sustainability into business models.

2. AI听fluency and the digital transformation

The integration of artificial intelligence (AI) into business processes is creating demand for tech-savvy professionals, and it鈥檚 up to you make sure you tick all the right boxes. Companies want candidates with a deep understanding of AI鈥檚 potential, not just from a technical perspective but also in terms of making sure it gets embedded in corporate strategy. As Prof. Javier Zamora explained in a recent article, there鈥檚 a need for roles who 鈥渙rchestrate the cultural shift necessary for this technology to be integrated across the organization.鈥�

Organizations need leaders who can leverage AI tools to enhance decision-making, assess talent, and drive innovation. But more companies also want managers both with the technical competencies to exploit the new technology and the leadership skills to direct the human teams that are deploying it.

3. Agility and entrepreneurial mindset听

Startups and scale-ups have long favored candidates with hands-on experience and a proactive approach to business challenges. Now, larger corporations are also seeking individuals who embody an agile entrepreneurial mindset. This means being comfortable with ambiguity, taking ownership of projects, and proactively identifying growth opportunities.

Companies will expect you to show you can respond quickly to a changing business environment as they face increasing volatility and disruption in their industries. Volkswagen, for example, says it wants 鈥渧ersatile profiles and people full of energy, willingness to learn new things, able to face everyday challenges. There are a lot of positions where we need the combination of soft skills, product/project management and technical knowledge.鈥�

4. Generalist expertise听

While specialist skills are key, companies will also expect you to show a broad range of competencies and prove you can adapt to multiple roles and challenges. As industries evolve rapidly, employers find that generalists who possess a diverse knowledge base and know how to think critically often become the most effective professionals. As strategic thinkers with a broad perspective, they know how to break silos, adapt across industries, and make the most impactful decisions.

MANGO, for example, says it values the global vision, leadership and analytical skills of 天美传媒鈥檚 MBA students, as well as their training in strategy and decision-making. 鈥淭hey bring innovation in sustainability, operations, and customer experience.鈥�

5. Global business exposure听

Another aspect you should be aware of is how recruiters, in an increasingly global market place, are putting a high premium on international experience. Professionals who have worked across different markets, managed cross-cultural teams, or studied in diverse environments bring unique perspectives to organizations.

Skills that are particularly valued include:

  • Cross-cultural communication
  • Understanding international regulations and market dynamics
  • Ability to adapt strategies for different global audiences

Advice for MBA talent

In today鈥檚 competitive job market, MBA students must stay ahead of evolving recruitment priorities and adapt their skill sets accordingly. Companies are continuously refining their hiring strategies and placing ever greater emphasis on new competencies and technologies.

According to 天美传媒鈥檚 Career Development Center, here are some of the steps you can take to prepare your strategy for navigating the job market:

  • Highlight transferable skills: Showcase your ability to work across functions, solve complex problems, and lead diverse teams.
  • Leverage AI and digital expertise: Demonstrate familiarity with AI tools and digital business trends to hone your appeal to potential employers as an innovative thinker.
  • Emphasize global experience: An international background helps you to stand out from the crowd. Highlight your language skills and your ability to adapt and thrive in different cultures.
  • Network strategically: Engage with your industry peers through alumni networks and business events, and make full use of tools such as LinkedIn to promote and refine your personal brand.
  • Adopt a lifelong learning mindset: Employers favor candidates who continuously develop their skills through certifications, micro-learning programs, and hands-on experience.

The future of recruitment

As recruitment continues to evolve, job candidates must adapt to a shifting landscape that prioritizes flexibility, technological literacy, and a global outlook. Companies are seeking individuals whose skills extend beyond purely technical expertise, and who can demonstrate resilience, collaboration, and an entrepreneurial mindset.

As you hunt for a job, make sure you stay competitive by embracing continuous learning, leveraging AI tools, and cultivating a strong mix of soft and hard skills. The hiring process may have become more fragmented and take longer in some cases, but for those who can navigate its challenges, the opportunities have never been greater.

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The role of the Chief AI Officer (CAIO): a guide to leading the transformation toward artificial intelligence /standout/role-chief-ai-officer-caio/ Thu, 19 Dec 2024 11:54:22 +0000 /standout/rol-chief-ai-officer-caio/ The post The role of the Chief AI Officer (CAIO): a guide to leading the transformation toward artificial intelligence appeared first on 天美传媒 Standout.

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A decade ago, artificial intelligence (AI) seemed like a futuristic concept reserved for science fiction books. Today, AI is a transformative reality that not only optimizes processes but also redefines how businesses operate. In this new paradigm, a key figure has emerged: the Chief AI Officer (CAIO). But what exactly does this new leader do? And more importantly, why is their role essential to an organization’s success?

To answer these questions, we spoke with Javier Zamora, a professor at 天美传媒 and an expert in digital transformation. Zamora provides a clear vision of the responsibilities, challenges, and opportunities of the CAIO (or similarly named roles like Chief Data Officer, with overlapping responsibilities) in a world increasingly driven by AI.

Why is a Chief AI Officer necessary?

鈥淎I is the new electricity,鈥� says Zamora. Just as electricity revolutionized industries at the beginning of the 20th century, artificial intelligence is positioning itself as a general-purpose technology that impacts all sectors and functions within an organization.

Until recently, data served to generate dashboards and monitor operations. Today, it has become the raw material for innovation. But to harness this potential, organizations need more than just technology鈥攖hey need leadership. This is where the CAIO comes in.

鈥淭he CAIO not only drives AI adoption but also orchestrates the cultural shift necessary for this technology to be integrated across the organization,鈥� Zamora explains.

Key functions of the CAIO: more than just data and algorithms

The Chief AI Officer鈥檚 role extends far beyond overseeing technological projects. According to Zamora, the CAIO must fulfill three critical functions:

1. Defining the organization鈥檚 AI ambition

Much like digital transformation, adopting AI must align with the company鈥檚 mission and strategy. Zamora summarizes it this way: 鈥淚t鈥檚 essential to define a portfolio of AI initiatives, some more exploratory and others focused on scaling organizational capabilities.鈥� This involves identifying pilot projects, prioritizing resources, and deciding which technological and organizational capabilities need to be developed to industrialize AI use.

2. Driving cultural change and skill-building

Implementing AI requires more than technology; it demands new ways of working and specific professional profiles. However, the necessary cultural shift doesn鈥檛 happen overnight. 鈥淥rganizational culture doesn鈥檛 change at the exponential pace of technology. We need to introduce new work practices that gradually reshape the organization鈥檚 beliefs and habits,鈥� Zamora explains. Moreover, the CAIO must democratize AI access within the company, training employees and fostering “data literacy.”

3. Acting as a bridge between technology and business

AI should not be seen as an isolated tool but as an integrated solution addressing the organization鈥檚 real problems. Here, the CAIO plays a mediating role between functional areas and business units. 鈥淚t鈥檚 crucial to involve teams in designing AI solutions. When projects are perceived as imposed by a central committee, resistance to adoption increases significantly.鈥�

the role of the CAIO

Challenges for the chief AI officer: ethics and responsibility

AI implementation also raises ethical challenges that cannot be ignored. According to Zamora, there are four major risks grouped under the acronym FATE:

  • F: Fairness. AI models can perpetuate biases present in the data they were trained on.
  • A: Accountability. Who is responsible if an AI model fails in a medical diagnosis or financial decision?
  • T: Transparency. The opacity of certain algorithms makes it difficult to explain how conclusions are reached.
  • E: Ethics. AI can face ethical dilemmas, such as those encountered by autonomous vehicles in critical situations.

鈥淚t鈥檚 essential for organizations to have an ethical governance framework to ensure AI is used responsibly and aligns with their values,鈥� Zamora emphasizes.

Are organizations ready for AI?

Despite the enthusiasm surrounding AI, many companies are still in the early stages of adoption. As Zamora notes, there is a mismatch in pacing: technology advances exponentially, but organizational culture evolves linearly.

鈥淭he only way to address this gap is for top management to prioritize AI adoption as a strategic element, providing resources and fostering a culture open to change,鈥� Zamora concludes.

The CAIO must also lead an evangelization effort within the company, training teams and promoting AI adoption as a common language throughout the organization.

The future of the chief AI officer

The role of the Chief AI Officer is here to stay. This position will be key not only to integrating AI into companies but also to building more agile, innovative, and responsible organizations.

However, as Zamora points out, we are in the early stages of this transformation. Current AI still requires human oversight, but the evolutionary horizon presents challenges as exciting as they are daunting.

鈥淲e鈥檙e facing a technological wave we don鈥檛 fully understand yet. As leaders, our mission is to guide this transition responsibly, ensuring AI has a positive impact on organizations and society.鈥�

 

How are you preparing your organization for the age of artificial intelligence? Discover how 天美传媒鈥檚 executive programs, especially this program focused on AI, can help you lead this transformation and acquire the skills needed for the future.

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Elevator pitch for a job interview: how to condense 20+ years into 3 minutes /standout/elevator-pitch-job-interview/ Mon, 18 Nov 2024 11:26:02 +0000 /standout/?p=6653 The post Elevator pitch for a job interview: how to condense 20+ years into 3 minutes appeared first on 天美传媒 Standout.

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You walk into an important job interview after two decades of experience, and you need to deliver an elevator pitch鈥攁 concise speech that sums up who you are and sells yourself. What a challenge! It can be a double-edged sword: while you have a wealth of achievements and lessons that set you apart, condensing them into a three-minute speech is no easy task.

This elevator pitch exercise is crucial for capturing your interviewer鈥檚 attention from the start and maximizing your chances of success. In this article, we鈥檒l explore how to design a powerful three-minute pitch that clearly and effectively summarizes your 20+ years of experience.

1. What is an elevator pitch and why does it matter in an interview?

An elevator pitch is a brief, direct presentation that summarizes your professional value in the time it takes for an elevator ride. In an interview, a strong elevator pitch can help you:

  • Make a positive first impression.
  • Steer the conversation toward your strengths and experience.
  • Highlight what sets you apart from other candidates with similar backgrounds.

This approach is particularly valuable for executives and professionals with long careers, as it allows you to present your most relevant accomplishments without overwhelming your interviewer with details.

2. Identify your value proposition: what makes you unique?

With over 20 years of experience, it鈥檚 easy to fall into the trap of listing multiple roles, achievements, and projects. However, the key is to identify your central value proposition: What can you contribute that few others can? Ask yourself:

  • What has been the overarching theme of your career? Think of a skill or focus that has been a cornerstone of your trajectory: crisis leadership, digital transformation, resource optimization, etc.
  • Which achievements or projects had the most impact? Highlight accomplishments that exemplify your unique skills and knowledge.
  • Which skills are most relevant to the role? Tailor your pitch to emphasize the skills and experiences that are most valuable for the position you鈥檙e seeking.

Example: 鈥淚鈥檝e dedicated my career to leading operational transformations that deliver a positive impact on financial results and organizational culture. In my last role, I spearheaded a restructuring initiative that increased profitability by 30% without impacting headcount.鈥�

3. Key structure for your elevator pitch in the interview

An effective elevator pitch follows a structure that organizes your narrative and keeps your audience engaged. Here鈥檚 a guide to structuring it in three main parts:

a. Opening: introduction and positioning

Start with a brief introduction that highlights your current role or specialization. Be clear and direct to grab attention. Avoid long titles or detailed descriptions of past positions; instead, use a powerful phrase that establishes your expertise.

Example: 鈥淚鈥檓 an executive with over 20 years of experience leading teams in [specific industry], where I鈥檝e honed a unique ability to transform processes and improve organizational efficiency.鈥�

b. Key achievements: showcase your results

This is your opportunity to present one or two specific accomplishments that demonstrate your capabilities and align with the position. Whenever possible, include metrics or measurable outcomes to emphasize the impact of your work.

Example: 鈥淚n my previous role, I led a digital transformation project that reduced key process execution time by 40% and generated annual savings of $1 million for the company.鈥�

c. Closing: connect your experience to the future

Conclude by explaining how your experience has prepared you for the role. Draw a clear connection between your abilities and the company鈥檚 challenges or goals, demonstrating alignment with their vision.

Example: 鈥淚 believe my expertise in [specific relevant skill, like organizational change management] will allow me to bring immediate value to [company name] in its efforts to [mention a relevant company goal].鈥�

4. Practice and refine: the importance of brevity

Once your content is defined, the next step is to practice鈥攁nd practice again. Remember, the key to a great elevator pitch is fluency, which only comes with rehearsal. Here are some tips to perfect your presentation:

  • Be concise: Keep your speech to 2-3 minutes and avoid technical jargon or unnecessary details.
  • Use clear and confident language: Confidence in your message is just as important as its content.
  • Practice in front of a mirror or record yourself: This allows you to analyze your expression, pacing, and clarity.

5. Adapt your speech to your interviewer

Every interviewer and company has different priorities and cultures. Before the interview, research the company and the profile of the person who will interview you. Tailor your message to their interests and needs to show that you鈥檙e the missing piece for their team.

Tip: If the company emphasizes innovation, highlight your experience leading transformation projects or adapting traditional processes to new technologies.

6. Avoid common elevator pitch mistakes

In an interview, there are frequent pitfalls that can weaken your pitch. Avoid these missteps to ensure your presentation is clear and memorable:

  • Being too vague: Use specific examples to illustrate your skills.
  • Overusing jargon: Simplify your language so your message is clear and understandable.
  • Trying to cover everything without depth: Focus on two or three specific achievements relevant to the role. Less is more.

7. Prepare for follow-up questions

A strong elevator pitch will spark your interviewer鈥檚 interest and likely lead to additional questions. Be ready to expand on specific aspects of your accomplishments or skills. Have three or four additional examples prepared to complement what you鈥檝e already shared, which you can elaborate on if asked.

Follow-up example: 鈥淚n addition to the digitalization project I mentioned, I also led the implementation of a digital skills training program that accelerated the adoption of new tools within the team.鈥�

 

Summarizing 20+ years of experience into three minutes is a complex task for a job interview, but not impossible. A well-structured elevator pitch that highlights your value proposition and key achievements can open the door to a deeper conversation about your capabilities and vision. Throughout the process, remember that clarity, confidence, and relevance are your greatest allies in standing out.

Are you ready to take the next step in your career? 天美传媒鈥檚 executive programs can help you sharpen your skills and consolidate your leadership. Learn more about strengthening your professional profile in a global, transformative environment.

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How to start a speech impactfully: techniques to capture your audience鈥檚 attention /standout/how-to-start-speech/ Mon, 04 Nov 2024 13:25:52 +0000 /standout/?p=6621 The post How to start a speech impactfully: techniques to capture your audience鈥檚 attention appeared first on 天美传媒 Standout.

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Starting a speech in an impactful way is not just an art; it鈥檚 a critical skill for any leader. Conor Neill, a communication professor at 天美传媒, explains that 鈥渢he first few seconds are when tension and attention are at their highest.鈥� In this article, we鈥檒l explore tried-and-tested techniques to capture that initial attention, offering clear examples and practical strategies to make each of your openings resonate strongly with your audience.

The science of first impressions: the power of the first seconds

The opening of a speech is when you gain or lose your audience鈥檚 attention. As Neill mentions in his video , the first few seconds are crucial: 鈥渋t鈥檚 when you have their maximum attention.鈥� During this moment, attendees subconsciously evaluate whether what they are about to hear is relevant, interesting, and valuable to them. If you want to capture their interest and ensure they stay with you, you鈥檒l need a well-planned, intentional opening.

5 effective strategies to open a speech with impact

1. Share a relevant personal story

Charismatic leaders often begin their speeches with a personal anecdote that contains a lesson or an emotional connection. A well-chosen story has the power to humanize you in front of your audience and build empathy. Neill says, 鈥淧eople remember stories because they evoke emotions.鈥� By sharing an authentic experience, you help the audience see you as approachable and trustworthy, establishing a connection that goes beyond formality.

Example: If you are speaking on resilience in times of crisis, you might share a moment when you had to lead under pressure, highlighting the tough decisions and the lessons you learned. These types of stories, especially if they address situations everyone can relate to, immediately connect with the audience.

2. Ask a provocative question

A question is a powerful tool to actively engage the audience from the start. Neill suggests that asking a question 鈥渇orces the audience to think and gives them a reason to listen.鈥� A good question not only grabs attention but also stimulates interest and reflection within your audience. The key is to pose a question that ties into the central theme of your speech and is intriguing enough not to have an obvious answer.

Example: In a speech on innovation, you could start by asking, 鈥淲hat would you do if your main business disappeared tomorrow?鈥� This unsettling question puts the audience on alert, creating the need to listen to find possible answers.

3. Use an impactful statistic

Neill also recommends using data as an effective opening method, especially if it鈥檚 surprising or revealing. Sharing a powerful figure allows the audience to visualize the magnitude of a problem or challenge, making it more tangible and relevant. This is particularly effective if you then connect that data point to a question or a call to action.

Example: In a speech on sustainability, you could begin by saying, 鈥淓very year, 18 million hectares of forest are lost鈥攅quivalent to 27 football fields every minute.鈥� By providing a specific data point along with a relatable comparison, you trigger an immediate reaction and set a solid foundation to dive deeper into the topic.

4. Start with dramatic silence

It may seem counterintuitive, but one of the most effective ways to start a speech is with silence. A few seconds of pause before you begin creates tension and anticipation, capturing the attention of everyone present. Neill explains that silence 鈥済ives the audience time to focus on you; you capture their attention without saying a word.鈥� This technique must be used confidently, as it conveys both authority and calm.

5. Quote a relevant person

Quoting a well-known person can add depth and credibility to your words. Choosing a quote aligned with the theme of your speech can provide your audience with a different perspective or reinforce an initial message. For example, if you鈥檙e speaking about leadership, you could open with a quote from great leaders like Mandela or Churchill and then connect their words to your message.

Common mistakes when starting a speech and how to avoid them

Avoid the predictable and boring

Starting with 鈥淭hank you for the opportunity to be here鈥� is one of the least effective openings. Neill emphasizes that 鈥渇ormality can make you lose the audience鈥檚 interest.鈥� Instead of a generic introduction, be brief and direct. Formalities can be important but should be quick and genuine.

Don鈥檛 start with statistics without context

If you decide to open with a data point, make sure it鈥檚 directly linked to the issue you鈥檒l be addressing. A common mistake is throwing out figures that, without context, may confuse rather than inform. Always add a brief explanation or question to highlight the relevance of the data.

Avoid self-indulgence or excessive praise

The audience is there to hear ideas, not a list of personal achievements or lengthy acknowledgments. The most impactful leaders are those who come across as humble and focused on their message. Let your message speak for itself, and maintain modesty.

Final tips for a memorable opening

Mastering the art of starting a speech takes practice and authenticity. Here are some practical tips:

  • Know your audience well: Choose stories, data, or questions that will resonate with them. What works for a sales team might not be effective for a board of directors.
  • Practice the opening several times: Confidence in the opening shows and increases your credibility. Practice will allow you to deliver it naturally.
  • Be brief but powerful: The ideal opening should not exceed a couple of minutes. Aim to make a quick impact and then proceed to the central message.

The ability to start a speech with impact not only enhances your communication skills but can transform how your ideas and proposals are perceived. An effective start gives you control of the stage and ensures your audience is receptive to the message. As leaders, our voice and presence are powerful tools; developing them through effective openings strengthens our capacity to influence and guide.

天美传媒鈥檚 leadership programs provide the ideal space to perfect these skills and make every speech a memorable moment. To improve your communication techniques and learn to lead authentically, explore 天美传媒鈥檚 executive and master鈥檚 programs.

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