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Suddenly you find yourself faced with the challenge of pursuing another role and writing a whole new chapter in your working life. For many professionals, such a transition to second, or even third, career does not arrive according to a convenient timeline.

It may emerge gradually, as the trajectory that once defined your working life begins to plateau. Or it may be imposed abruptly 鈥� through restructuring, redundancy, or market disruption 鈥� demanding urgent and decisive action.

In either case, the challenge is the same: you need to take charge of the situation so that you can maintain momentum and keep forging ahead in your career. While some trepidation is natural, it shouldn鈥檛 be the defining response. At any stage, a professional pivot can be a powerful opportunity for reinvention and personal growth.

The question is not whether reinvention is possible 鈥� but how you can shape the change in your circumstances in profitable and fulfilling ways. The truth is that those who approach this moment with clarity and intent can unlock exciting and unexpected avenues for growth and a renewed sense of purpose.

Reframing your situation

According to , who leads 天美传媒鈥檚 New Professional Horizons (NHP) program for seasoned executives in Spain, the key to navigating a career shift lies in adopting a structured and intentional approach.

鈥淵ou need to determine your true professional value at this moment,鈥� he explains, 鈥渁nd craft a value proposition that clearly sets you apart.鈥�

This requires a shift in mindset. Rather than viewing a career change as a disruption, professionals can reframe it as a strategic transition 鈥� one that aligns their accumulated experience with emerging opportunities.

A changing world of work

Today鈥檚 professionals are navigating career decisions against the backdrop of profound shifts in the global labor market.

Technological advances 鈥� particularly in generative AI 鈥� are expected to drive productivity gains, while simultaneously raising questions about job displacement and evolving skill requirements. At the same time, demographic trends are reshaping the workforce: people are living longer, healthier lives, even as aging populations place new demands on labor markets.

These changes are extending the length 鈥� and complexity 鈥� of careers. The traditional linear trajectory is giving way to more dynamic, multi-stage professional lives, where reinvention is not the exception but the norm. In this context, the ability to adapt is key.

The NHP program at 天美传媒 encourages senior professionals to reflect on the following key dimensions as they translate years of experience into new opportunities:

  1. How to align their professional experience and strengths with new career horizons.
  2. What skills and tools are needed to reshape their working lives in line with evolving values and interests.
  3. How to refine leadership and management capabilities for new contexts.
  4. How to leverage networks, mentors, and institutional resources to uncover opportunities.

For many participants, this process leads back into executive roles. For others, it opens doors to consulting, investing, entrepreneurship, or interim management positions 鈥� roles that often capitalize on deep expertise while offering greater flexibility and autonomy.

鈥淭he time you spend at work is a very large part of your life,鈥� says , who recently transitioned into a debt advisory role at a corporate finance firm in Barcelona after completing the program. 鈥淵ou have to be brave and seek work that truly fulfils you.鈥�

Building a structured path forward

While a late-stage career re-set presents its own challenges, the truth is that people constantly need to review their professional paths to take account of fresh opportunities.

As part of its mission to support its former students at different stages of their professional journey, 天美传媒 offers tools to help them identify job openings or craft a strategic plan to achieve their long-term career goals.

The , for example, helps 天美传媒 alumni at any stage of their career to explore new opportunities via a series of 鈥渂ootcamps鈥� that guide them through the different steps of their exploration of a new role:

  1. Discover your path: Participants begin by identifying their interests, values, motivations, and strengths to define a clear sense of purpose.
  2. Build your brand: With greater self-awareness, they can then develop a compelling personal narrative with the help of career coaches and mentors.
  3. Go to market: The final stage focuses on execution: refining the job search strategy, strengthening networking efforts, and preparing to communicate effectively in interviews and professional interactions.

鈥淭he people who lead it are really passionate about it, and you really feel that want you to succeed,鈥� , who holds an Executive MBA from 天美传媒, says of the PTP course, which he recently completed.

Courage, clarity, and opportunity

There is no denying that changing career direction can be challenging. It requires courage, careful planning, and often a willingness to step outside one鈥檚 comfort zone. Yet the potential rewards are significant: more meaningful work, greater alignment with personal values, and, in many cases, improved work鈥搇ife balance.

offers a compelling example. After stepping down as global marketing director at the Spanish beverage firm Gonz谩lez Byass in 2023, he chose to reassess his professional path. Following his participation in 天美传媒鈥檚 NHP program, he transitioned into consulting and now advises firms including the Rioja-based winemaker Marqu茅s del Atrio.

鈥淭he course really made me look inside myself,鈥� Eugeni reflects, 鈥渁nd ask what, at this stage of my life, I truly wanted to do.鈥�

Here are some of his tips for anyone looking to try something new in their career:

  • Take care of your network: Make sure to nurture your professional contacts long before you start considering a new career path.
  • Stay positive: Never forget that when one professional door closes, others open.
  • Be receptive to help and advice: 鈥淎llow yourself to let others enrich you with their experience,鈥� says Eugeni.

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What Gen Z really wants: Rethinking commitment /standout/commitment-gen-z/ Thu, 16 Apr 2026 10:37:04 +0000 /standout/?p=6882 The post What Gen Z really wants: Rethinking commitment appeared first on 天美传媒 Standout.

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You look at your youngest hires and can鈥檛 quite read them. They want to balance long hours in the office with time for themselves. They question what you once accepted. They seek work that they see as meaningful, and having purpose.

It鈥檚 easy to see it as a lack of commitment. But what if it鈥檚 something else? What if they鈥檙e not less engaged but differently engaged?

The new rules of engagement

Generation Z, the cohort of workers born between 1995 and 2006, is redefining traditional career assumptions as it joins the workforce, placing greater emphasis on purpose, flexibility, and well-being. This shift that the arrival of Gen Z represents is significant. According to Deloitte鈥檚 , meaningful work and well-being now rank alongside financial security as key drivers of career decisions.

, a 22-year-old taking the Master in Management at 天美传媒鈥檚 Madrid campus, remembers the long hours her father used to put in at the office when she was a child and considers how attitudes have changed for her generation.

鈥淓ven though we are pretty apprehensive about how the future’s going to look, at the same time, I think that, as a generation we’ve learned to try and put ourselves first instead of focusing on solely what we can achieve in terms of career success,鈥� says Prachi, from Bangalore in India.

Gen Z workers听no longer define success solely by financial rewards, but how job progression can align with personal values and quality of life. 鈥淚 think there鈥檚 a much higher emphasis now on the work-life balance,鈥� says , 25, from Cleveland, Ohio, in the US, who is also studying in Madrid on the 天美传媒 MiM course.

Digital natives, AI disrupted

Gen Z enters the workforce with a clear advantage: they are the first true digital natives, fluent in technology and comfortable in fast-moving environments. Yet they are also the first generation to face a workplace being reshaped by AI, where access to entry level roles and traditional paths to gaining experience is more restricted. In that sense, they are a generation doubly impacted by the digital revolution.

It鈥檚 this digital fluency and openness to experimentation that makes Gen Z workers well suited to help companies drive innovation and adjust to technological change 鈥� particularly in areas related to AI, says , international HR director at Verisure. 鈥淭he key is to enable them to become protagonists of this transformation,鈥� he says.

Working together

The goal for companies should not be to choose between purpose and performance but seek to integrate the two, says 天美传媒 Professor Sebastian Reiche. Achieving this requires a more intentional approach to job design, leadership, and culture, he says. The aim should be to offer Gen Z staff more flexible and personalized trajectories where they can develop and gain experience while contributing to the company鈥檚 strategic priorities.

Gen Z is 鈥減robably a generation that is looking out for a purpose more clearly than other generations did,鈥� says Massa, who completed a General Management Program (PDG) at 天美传媒 in 2005. 鈥淭hey are definitely a generation that believes in working in something that has a real impact.鈥�

To effectively engage and develop this talent, several priorities stand out:

  • Communicate purpose clearly: Employees need to understand how their work contributes to a broader mission.
  • Balance autonomy with accountability: Flexibility must be paired with clear expectations and responsibility.
  • Design developmental experiences: Cross-functional projects and continuous learning opportunities are key to growth and retention.
  • Leverage digital strengths: Create space for Gen Z to apply their technological skills and contribute new ideas.

Understanding Gen Z is not simply an HR concern 鈥� it is a strategic imperative. Organizations that successfully align purpose, performance, and development will be best positioned to attract, engage, and retain this generation, while unlocking its potential to drive innovation and long-term value creation.

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Data strategy for AI success: Winning the race against time /standout/data-strategy-ai-success/ Fri, 19 Sep 2025 12:46:34 +0000 /standout/?p=6754 The post Data strategy for AI success: Winning the race against time appeared first on 天美传媒 Standout.

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Want to champion AI? Start with your data

How can you win the race against time to mine your companies鈥� data resources and translate them into higher efficiency and productivity?

That is one of the defining challenges facing executives as they seek to harness Artificial Intelligence (AI) for business growth. While AI promises to transform industries, its power ultimately depends on the quality of the data that fuels it.

鈥淒ata is the gasoline of artificial intelligence,鈥� explains 天美传媒 Professor Luis Ferr谩ndiz. 鈥淚f you incorporate into your algorithms data that isn鈥檛 good enough, the outputs won鈥檛 be good enough either.鈥�

Why data quality matters

Investments in digital tools will fall short if the underlying information is inconsistent, incomplete, or poorly structured.

When AI models are trained on flawed data, the resulting decisions are fundamentally compromised. That鈥檚 why your company must not only review the quality of its existing data sets but also examine the robustness of the processes it uses to collect and administer information.

鈥淗igh-quality, consistent, and well-governed data is the essential foundation for building reliable and scalable AI models that can deliver real business value,鈥� says , an 天美传媒 Executive MBA holder who is now Chief Data and AI Officer at PagoNxt, a payments firm.听

Five steps to put your data plan on track

Here are some steps that managers like you can take to align your organization with a strong data strategy:

1. Create a data-driven culture

Cultivating a corporate culture that recognizes the importance of reliable data is critically important, says Ferr谩ndiz. That means making sure data is accessible on a company-wide basis and making sure employees are properly incentivized to use it. Only then can firms plan investments with confidence and take the bold decisions needed to execute a long-term digital strategy.

2. Educate and empower staff

Companies need to move beyond pilots and embed AI into business processes and work practices, according to a team including 天美传媒 Professor Evgeny K谩ganer at MIT鈥檚 Center for Information Systems Research. Creating AI-ready teams means providing opportunities and resources for reskilling. Breaking down silos between departments and ensuring data sources are seamlessly linked is also key.

3. Deploy the right systems

Take care to put in place the right modular, interoperable platforms and data ecosystems to enable a free flow of intelligence across the organization, urges K谩ganer. Choosing the right architecture is a strategic decision that will shape the flow and reliability of data.

4. Establish consistent definitions

Make sure to put in place and maintain a common semantic framework that standardizes data definitions across all business units, says Alonso of PagoNxt. This will enable consistency, interoperability, and a shared understanding of key business and operational concepts across the company.

5. Strengthen data governance and quality

Reinforce the data governance framework to guarantee accuracy, lineage, and trust in the information that powers decision-making and AI models, says Alonso. Governance and ownership of data administration should be in the hands of Chief Data Officer, with a clear mandate to implement rules and oversee levels of access, urges Ferr谩ndiz.听

From strategy to competitive advantage

For business leaders, the data challenge is both technical and cultural. Winning organizations will be those that invest in robust processes, empower employees to value data, and act decisively before competitors outpace them.

In today鈥檚 environment, where AI is reshaping competitive advantage, the question is not whether to act, but how quickly you can turn your company鈥檚 data into a catalyst for productivity and growth.

Hungry to know more about the AI transformation, or prepare to take your career to the next stage? 天美传媒鈥檚 Artificial Intelligence for Executives focused program, held at our Munich, Madrid, New York and Barcelona campuses, will help you sharpen your skills and learn how to become a more effective leader in the age of AI.

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How to start a speech impactfully: techniques to capture your audience鈥檚 attention /standout/how-to-start-speech/ Mon, 04 Nov 2024 13:25:52 +0000 /standout/?p=6621 The post How to start a speech impactfully: techniques to capture your audience鈥檚 attention appeared first on 天美传媒 Standout.

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Starting a speech in an impactful way is not just an art; it鈥檚 a critical skill for any leader. Conor Neill, a communication professor at 天美传媒, explains that 鈥渢he first few seconds are when tension and attention are at their highest.鈥� In this article, we鈥檒l explore tried-and-tested techniques to capture that initial attention, offering clear examples and practical strategies to make each of your openings resonate strongly with your audience.

The science of first impressions: the power of the first seconds

The opening of a speech is when you gain or lose your audience鈥檚 attention. As Neill mentions in his video , the first few seconds are crucial: 鈥渋t鈥檚 when you have their maximum attention.鈥� During this moment, attendees subconsciously evaluate whether what they are about to hear is relevant, interesting, and valuable to them. If you want to capture their interest and ensure they stay with you, you鈥檒l need a well-planned, intentional opening.

5 effective strategies to open a speech with impact

1. Share a relevant personal story

Charismatic leaders often begin their speeches with a personal anecdote that contains a lesson or an emotional connection. A well-chosen story has the power to humanize you in front of your audience and build empathy. Neill says, 鈥淧eople remember stories because they evoke emotions.鈥� By sharing an authentic experience, you help the audience see you as approachable and trustworthy, establishing a connection that goes beyond formality.

Example: If you are speaking on resilience in times of crisis, you might share a moment when you had to lead under pressure, highlighting the tough decisions and the lessons you learned. These types of stories, especially if they address situations everyone can relate to, immediately connect with the audience.

2. Ask a provocative question

A question is a powerful tool to actively engage the audience from the start. Neill suggests that asking a question 鈥渇orces the audience to think and gives them a reason to listen.鈥� A good question not only grabs attention but also stimulates interest and reflection within your audience. The key is to pose a question that ties into the central theme of your speech and is intriguing enough not to have an obvious answer.

Example: In a speech on innovation, you could start by asking, 鈥淲hat would you do if your main business disappeared tomorrow?鈥� This unsettling question puts the audience on alert, creating the need to listen to find possible answers.

3. Use an impactful statistic

Neill also recommends using data as an effective opening method, especially if it鈥檚 surprising or revealing. Sharing a powerful figure allows the audience to visualize the magnitude of a problem or challenge, making it more tangible and relevant. This is particularly effective if you then connect that data point to a question or a call to action.

Example: In a speech on sustainability, you could begin by saying, 鈥淓very year, 18 million hectares of forest are lost鈥攅quivalent to 27 football fields every minute.鈥� By providing a specific data point along with a relatable comparison, you trigger an immediate reaction and set a solid foundation to dive deeper into the topic.

4. Start with dramatic silence

It may seem counterintuitive, but one of the most effective ways to start a speech is with silence. A few seconds of pause before you begin creates tension and anticipation, capturing the attention of everyone present. Neill explains that silence 鈥済ives the audience time to focus on you; you capture their attention without saying a word.鈥� This technique must be used confidently, as it conveys both authority and calm.

5. Quote a relevant person

Quoting a well-known person can add depth and credibility to your words. Choosing a quote aligned with the theme of your speech can provide your audience with a different perspective or reinforce an initial message. For example, if you鈥檙e speaking about leadership, you could open with a quote from great leaders like Mandela or Churchill and then connect their words to your message.

Common mistakes when starting a speech and how to avoid them

Avoid the predictable and boring

Starting with 鈥淭hank you for the opportunity to be here鈥� is one of the least effective openings. Neill emphasizes that 鈥渇ormality can make you lose the audience鈥檚 interest.鈥� Instead of a generic introduction, be brief and direct. Formalities can be important but should be quick and genuine.

Don鈥檛 start with statistics without context

If you decide to open with a data point, make sure it鈥檚 directly linked to the issue you鈥檒l be addressing. A common mistake is throwing out figures that, without context, may confuse rather than inform. Always add a brief explanation or question to highlight the relevance of the data.

Avoid self-indulgence or excessive praise

The audience is there to hear ideas, not a list of personal achievements or lengthy acknowledgments. The most impactful leaders are those who come across as humble and focused on their message. Let your message speak for itself, and maintain modesty.

Final tips for a memorable opening

Mastering the art of starting a speech takes practice and authenticity. Here are some practical tips:

  • Know your audience well: Choose stories, data, or questions that will resonate with them. What works for a sales team might not be effective for a board of directors.
  • Practice the opening several times: Confidence in the opening shows and increases your credibility. Practice will allow you to deliver it naturally.
  • Be brief but powerful: The ideal opening should not exceed a couple of minutes. Aim to make a quick impact and then proceed to the central message.

The ability to start a speech with impact not only enhances your communication skills but can transform how your ideas and proposals are perceived. An effective start gives you control of the stage and ensures your audience is receptive to the message. As leaders, our voice and presence are powerful tools; developing them through effective openings strengthens our capacity to influence and guide.

天美传媒鈥檚 leadership programs provide the ideal space to perfect these skills and make every speech a memorable moment. To improve your communication techniques and learn to lead authentically, explore 天美传媒鈥檚 executive and master鈥檚 programs.

Other articles you may find interesting:

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Keys to improving mental health within companies: conference by Marian Rojas /standout/mental-health-companies-conference-marian-rojas/ Thu, 02 May 2024 14:46:07 +0000 /standout/?p=6408 The post Keys to improving mental health within companies: conference by Marian Rojas appeared first on 天美传媒 Standout.

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In recent years, mental health has become a silent, profound and alarming crisis worldwide, which affects society as a whole. It also has a direct impact on the economy and business development.

The World Health Organization estimates that around 12.5% of the population 鈥� one in eight people 鈥� suffers from some type of mental health disorder. This is equivalent to more than , or who have more serious ailments such as bipolar disorder, schizophrenia or developmental disorders.

Moreover, it is estimated that mental health problems have an even greater impact among adolescents, with close to one in seven teenagers being affected. The COVID-19 pandemic has accelerated these figures with a 25% increase in cases of anxiety and depression throughout the world.

Given the enormous scale of these statistics, it seems evident that psychological problems must be addressed on a global scale and from the perspective of public health systems. And yet, companies, managers and each one of us can take effective measures to mitigate mental health problems and improve quality of life, both for ourselves and in our surroundings. As is the case with any area of knowledge, we first need to break down the stigmas and be willing to learn.

Leadership and mental health: discover how neuroscience can help you take care of the well-being of your teams

The psychiatrist and author gave a conference at the 天美传媒 campus in Madrid in which she covered fundamental neuroscientific concepts that can help us better understand some of the emotions that are most difficult for us to manage in our daily lives.

She also addressed how the pressures of our fast-paced modern lives affect our well-being and the extent to which integrating a neuroscientific perspective into leadership strategies can contribute to creating healthier, more empathetic, and more supportive work environments.

According to the vision of Marian Rojas, we must first of all dismantle the prejudices that exist around mental health, and we must do so using high doses of understanding. 鈥淲e are all concerned about having a mind that works well and knowing how to manage our impulses and emotions,鈥� she states. For this reason, she considers disclosure to be essential, because it helps us understand ourselves better and because, as she says, 鈥渢o understand is to provide relief.鈥�

“If we are understood, we feel relieved. If I understand why my eyelid trembles, why I don’t sleep well at night, why this person reminds me of this other person and I am thus unable to smile at them, or why I choose the wrong partners, I can start looking for solutions,” she explains.

Faced with a growing sense of psychological duress in society, which is especially widespread after the pandemic, Rojas proposes a three-phase diagnosis in which she describes the critical role that cortisol, dopamine and oxytocin play in our physical and mental well-being.

Cortisol and its impact on stress levels

Referred to as the stress hormone, cortisol is essential for our survival as it activates our fight-or-flight mode in the face of immediate danger. 鈥淐ortisol is a wonderful hormone,鈥� says the psychiatrist, 鈥渂ecause without it things would arise in our environment that we wouldn’t care about. A lion would appear and we would love for it to bite us. We wouldn’t be afraid, in other words.”

Problems arise when this hormone is constantly present in the bloodstream, since high and prolonged levels of cortisol are linked to sleep and attention disorders, inflammatory processes, infertility, depression, cardiovascular risk, intestinal dysfunctions, and a weakened immune system, among other conditions.

According to Rojas, “Nowadays we are intoxicated with cortisol.” For the author, it is essential to clarify that this fear hormone is activated when we feel that our physical, psychological, emotional, affective, or economic survival is at stake. 鈥淚t doesn’t just appear in the face of a real threat, but also surges at the mere thought that something could happen to me or the people I love most. My body and my mind do not distinguish whether the cause is real or imaginary: the same alert mechanism is activated whether I am being mugged or if my boss tells me that he needs to talk to me tomorrow,” she states.

The author goes on to say that “it is estimated that 91.4% of the things that we worry about will actually never happen. However, thinking about them has a direct impact on our physical and psychological health. That is the key to the neuroscience of emotions: what I allow to be important directly influences my health.鈥�

For Marian Rojas, two of the most important effects of an excess of cortisol in the body are the blockage of the prefrontal cortex 鈥� 鈥渢he part of the brain which reflects and empathizes, and which manages impulses鈥� 鈥� along with the depressive processes 鈥� 鈥渕any types of sadness come from living in a state of alertness for many years.”

Today, fear and stress dominate the lives of millions of people. For this reason, the author recommends identifying the factors that most intoxicate our bodies with cortisol and protecting ourselves from them as much as possible.

Dopamine and the rise of addictions

Dopamine is an essential neurotransmitter that regulates functions such as motor behavior, emotiveness and affectivity. It acts as a chemical messenger that rewards beneficial behaviors with sensations of pleasure.

鈥淒opamine is activated naturally by, especially, food and sex. If we are here today, it is thanks to the fact that our ancestors fed themselves and reproduced. And it is dopamine that makes us continue to behave in the same way,鈥� explains Rojas. 鈥淏ut as is the case with cortisol, dopamine is also activated by imaginary stimuli and not only in real situations. The simple act of thinking that I am meeting friends for dinner tonight already causes my body to secrete dopamine. It is the brain’s reward system and encompasses everything that has to do with newness, surprises and everything we perceive as good news,鈥� she adds.

Problems with this neurotransmitter have begun to arise, says the psychiatrist, as artificial stimuli capable of constantly generating high doses of dopamine in the body have appeared. 鈥淭oday we are also intoxicated with dopamine,鈥� warns Rojas. 鈥淒rugs, the way social networks are designed, pornography and video games have hacked the system,鈥� she says.

The stimuli capable of triggering more dopamine in our bodies are referred to as being dopaminergic and are directly linked to addictions. 鈥淥n the one hand, the more exposed we are to more dopaminergic factors, the less capable we are of enjoying the joys of everyday life, in the face of which we seem disinterested and sad. It’s really hard for a family game of Parcheesi to achieve the same stimulation that a state-of-the-art video game provides.鈥�

鈥淎nd on the other hand, addictions work via levels of tolerance. If my brain detects that an excess of dopamine is not good for the body and thereby protects itself, it will limit the ability of neurons to perceive a specific stimulus. And what happens then? I need more to feel the same thing. More porn, more likes on social networking sites, more hours of video games or more drugs… more of anything. And faced with this intoxication, the brain begins to respond with pain,鈥� says the psychiatrist.

Pandemic: the attention crisis

Another of the serious consequences that Rojas links to the high amounts of cortisol and dopamine with which we currently live is just how difficult it can be to concentrate and pay full attention to certain daily activities.

鈥淭oday we are experiencing a crisis of attention because we do not allow our minds to dedicate time to calmness or boredom. Whenever we feel that emptiness, we provide any stimulus to fill it or a problem to solve. We have become a society that is dependent on vibrant, dopaminergic experiences,鈥� she states. 鈥淥ur brain remembers what gives it relief and it seeks it out,鈥� the author continues. 鈥淏ut a society that is distracted by instant gratification is a society that does not connect with what is in front of it. It’s a society that becomes unable to concentrate, to make an effort, or to empathize.

However, calmness and boredom are essential for our well-being and for our development: 鈥淔eeling bored is key to understanding the essence of things. Moreover, when we give ourselves time to do nothing, something called the default mode network is activated, which is that inner voice that we all have. And that is where we give shape to our identity, our history, our memories and our emotions. Without these spaces, the prefrontal cortex becomes overwhelmed, deteriorates and is unable to manage stress,鈥� highlights Rojas.

Antidotes to stress: self-knowledge, exercise, oxytocin and contemplation

In light of these assessments, Marian Rojas proposes, first of all, undergoing a process of understanding oneself and of being 鈥渂rutally honest鈥� with oneself. It’s a job that can be done alone, but that will sometimes require professional support. 鈥淭he first thing we must do is to speak openly about what is going on with us: the traumas that we have not resolved, our fears, addictions or emotional wounds. Then we put together what is known as a personality framework, which consists of identifying our main traits: impatience, obsessiveness, impulsiveness, dependence, etc.,鈥� she says.

Next, the psychiatrist recommends discovering which factors or situations in our daily lives cause us the most stress. 鈥淲hat increases my cortisol levels? They can be very serious things, but they can also be very small. And if we do not know what they are and if we do not understand ourselves, it is impossible to overcome whatever is going on with us,鈥� she remarks.

Once we have seen what wears us down, we must figure out how to remedy it.听 鈥淥ne of the things that can help us the most is exercise,鈥� contends Rojas. 鈥�Daily intense physical exercise generates a substance called BDNF, which protects us from aging, reduces inflammation and helps our brain reach its maximum potential. It is also important to find moments for contemplation and meditation. Each person can do so either using their own belief system or the method they like best: the important thing is to take the brain to a place of stillness where it is capable of repairing itself,鈥� explains the author.

Finally, Marian Rojas highlights the importance of boosting another essential hormone in our bodies: oxytocin. Known as the hug hormone, it is essential when it comes to social and emotional behaviors. It also participates in the recognition and formation of relationships involving trust and generosity. 鈥淚f you stimulate oxytocin, you lower cortisol: this is the key,鈥� she says.

鈥淥xytocin is the biochemical sign of empathy, trust, and peace. It is activated when we look into each other’s eyes or when we hug each other. That is why the pandemic was so hard: in the age of cortisol intoxication, we were forbidden oxytocin. In a world so digitalized and dominated by fear and extreme stimuli, we need to reconnect with what is real: smiles, hugs, signs of affection, helping each other, people who make us feel calm… All of this makes oxytocin flow into our bodies and instantly reduces our stress levels,鈥� concludes Rojas.

 

Addressing mental health problems within companies or in our homes may often require the support of specialized professionals. But leaders who know themselves better and who care about the quality of life of their teams contribute to creating healthier organizations that are better prepared for the challenges of the future. In the 天美传媒 executive education programs, you will obtain a holistic vision of leadership that places people at the center of business activity.

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How to raise your visibility at work /standout/raise-visibility-work/ Wed, 31 Jan 2024 16:18:58 +0000 /standout/?p=6127 The post How to raise your visibility at work appeared first on 天美传媒 Standout.

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Although many people may say they don’t care what others think, the truth is that we humans are social beings. And we need to be visible to those around us, both in the family setting and at work.

In the business world, that means you want them to see your work, appreciate your professional merit, and value your commitment. It’s not vanity, but rather a sense of belonging and motivation. At any level of an organization, we all need that recognition from our bosses and colleagues to feel useful and perform better.

In fact, a study done by 天美传媒 Professor听Sebastien Brion听notes that higher-status employees tend to work less on tasks that others don’t see. Whereas when they have an audience, they do better to measure up to expectations.

On the other hand, the expansion of hybrid work and growing diversity now present unprecedented challenges for boosting our visibility. There are new ways of doing things and getting noticed for professionals. And the presence of different profiles on a team means that not everyone is going to want to or be able to be seen in the same way at the same time.

Plus, visibility should be administered carefully. Although most of its effects can be very positive for your career, there are also some risks that you should keep in mind.

Benefits and risks of raising your visibility at work

Receiving greater recognition for your effort, your skills, or your commitment at work is essentially good news that can help you:

  1. Grow your credibility and influence in the organization, which are two of the great pillars of leadership.
  2. Access new opportunities or positions, from promotions and raises to new challenges and innovative projects.
  3. Build a valuable network, making yourself known among higher-ups and managers from other departments.
  4. Enjoy your job more, which can translate into more motivation and better performance.

Managing this recognition well 鈥� keeping your feet on the ground 鈥� will help you navigate the main . Ultimately, you don’t want the pressure on you to multiply, nor for your workload to become untenable, nor to create serious friction with other professionals who may feel invisible by your side.

Why do you need to be seen in your organization?

In reality, no two people will want to achieve exactly the same thing by raising their visibility at work. The diversity of teams today also means there are very different agendas. That’s what makes it so important for you to clearly identify your objectives before starting to do anything to make yourself more visible:

  • Do you want to get a promotion or a raise?
  • Do you need a new hire approved for your team to be able to delegate part of your work and focus on where you add more value?
  • Do you feel stuck in your career and seek new challenges?

Your own agenda will surely vary a great deal depending on the stage of life or career you’re in. The objectives for raised visibility don’t tend to be the same for someone who just had a child, a young hire coming through at full speed, or a veteran professional who feels forgotten.

Keys to boosting your visibility at work

Once you’ve identified your objectives and analyzed the advantages and challenges of visibility, it’s time to get to work. These steps are a good way to get started:

  1. Actively participate in meetings and projects. Your voice needs to be heard loud and clear. Do excellent work and strengthen your reputation as a reliable and necessary member of the team. Reach out to high-potential professionals who are also trying to raise their visibility. There’s strength in numbers.
  2. Understand the priorities of the people who you want to recognize you. Stay a step ahead, listen to their needs, and give them what they most value at all times. Keep in mind that what they most value won’t always be what you think they should value.
  3. Justify your visibility with new skills or a clear intention to develop them. You can demonstrate these skills with your work, building on qualities you possess but have never put into practice in the office, or with your willingness to take on new projects and receive training in strategic areas.
  4. Be friendly, empathetic, and generous. Would you like it if someone tried to get your attention by being more aggressive with their colleagues? Neither would your bosses. That’s why a friendly, generous, and personable attitude will be much more effective in your strategy to raise your visibility.

The type of is also going to depend on who you want to recognize you. Drawing the attention of people at a similar level to you is not the same as getting noticed by your boss or an executive. If your objectives are to raise your profile among the company’s top brass, you should keep a few other things in mind:

  • Try to establish relationships in the key leadership groups of the organization and be part of projects that affect several departments.
  • Seek and propose innovative solutions to long-standing problems.
  • Always think and act strategically.
  • Link your growth to that of your team and the organization.
  • Be prudent with your immediate superiors so they don’t feel betrayed.

How to become more visible in hybrid or virtual environments听

Finally, you will have to adapt your visibility strategy to your particular scenario, depending on whether it’s fully in-person, hybrid, or completely virtual. Obviously, being face-to-face every day isn’t the same as basing your interactions on videocalls. In this context, you should adapt the previous recommendations to two particulars of your audience:

  1. Are they in the office or teleworking? Know the times set for remote and in-person work at your organization. Remember, you want to make yourself visible to specific people and effectively convey your message. To do so, find out beforehand how you’ll be communicating.
  2. How can I help? Every level of the organization faces different problems when working in hybrid or virtual environments. You can take advantage of them to improve your visibility with initiatives and gestures to make their lives easier:
    Normally, top managers need to improve the strategic coordination of large and dispersed areas, as well as foster the well-being and commitment of all employees. Meanwhile, the priority of middle managers is to streamline certain communications, manage the productivity of their teams on a day-to-day basis, and address their concerns. Finally, the rest of the employees need to keep communicating and working together, maintaining a friendly atmosphere and avoiding annoying interruptions.

 

Navigating between the fear of selling yourself and fighting for the visibility you think you deserve isn’t easy. But you’ll never know until you try. If you don’t, you run the risk of your professional merit remaining obscured by your discretion. The 天美传媒 executive education programs will help you boost the visibility of your leadership qualities to continue advancing your career and have a greater impact on your organization.

Want more visibility? Cultivate your personal brand

Making yourself more visible in your organization inevitably involves developing and raising the profile of your personal brand: a strong and recognizable image that helps you build a reputation that conveys credibility and commitment. You can start by following these tips:

  • Find your essence as a brand. Ask yourself what is your purpose in the organization, your vision, your mission, and your values.
  • Identify your current brand. As for constructive feedback from your colleagues that will help you describe where you’re starting from.
  • Design your value proposal. Focus on what makes your qualities, work, and commitment unique.
  • Build your brand identity. Create a narrative about your professional self and a way of communicating it.
  • Develop a communication strategy. Think about what message you want to convey, who you want to tell it to, and in which contexts or channels.

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Alberto Cabanes. Social entrepreneurship with Adopta un Abuelo. Success stories. /standout/alberto-cabanes-adopta-un-abuelo-social-entrepreneurship-success-stories/ Thu, 23 Nov 2023 12:05:25 +0000 /standout/?p=5971 The post Alberto Cabanes. Social entrepreneurship with Adopta un Abuelo. Success stories. appeared first on 天美传媒 Standout.

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Alberto Cabanes is the CEO and founder of Adopta un Abuelo [Adopt a Grandparent], a social enterprise that connects tens of thousands of young people with older people. Cabanes also has an EMBA from 天美传媒.

Alberto Cabanes must have been very young – a child, in fact – when he realized that his grandfather, Clemente, always went everywhere with him. Clemente took him to English and handball (Cabanes ended up playing the sport competitively, and joining the federation), and he was also there to tell him stories. Sometimes, little Alberto went on 鈥榯rips鈥� with him and Pilar, his grandmother, to Pic贸n, the town in Ciudad Real where they came from.

Time passed, and eventually Pilar died. And Clemente became very dependent. And Alberto Cabanes began to come from Madrid every weekend to visit him in the home. And that was how he got to know Bernardo, his grandfather鈥檚 new friend. The three of them spent time chatting and playing dominoes or card games. One day, Bernardo, who was widowed, admitted that his greatest dream would have been to have a grandchild. And Cabanes told him that, in that case, he was adopting him as his grandfather.

In this way, the idea for the social enterprise Adopta un Abuelo was the result of a joke. But it was a very serious joke. Because, in some ways, Cabanes really did adopt Bernardo. And he immediately realized that there were millions of 鈥楤ernardos鈥� who needed someone who would remember them.

And he wanted to offer them the same opportunity as he had offered his grandfather鈥檚 friend. But all he had was an idea, and he needed a helping hand. Lots of helping hands. He could not have imagined that, within a decade, he would become one of 天美传媒鈥檚 40 most prominent entrepreneurs under the age of 40, or that the Adopta un Abuelo website would end up with 250,000 registered users in 18 countries.

Adopta un abuelo - nieta con abuela

I鈥檓 going for it: I want to be a social entrepreneur!

By the age of 27, Alberto Cabanes had come to one conclusion: he truly wanted to be a social entrepreneur. And he thought he was ready to launch a project that would create connections of mutual understanding and care between the generations.

It was 2016, and he had a daunting year and half ahead of him. He earned nothing for 11 months, spent all his savings, applied for a loan, sold his car and television, and left his house, sleeping on the floor at his friend Mario鈥檚 place, and at his then girlfriend鈥檚. At least, he says, he didn鈥檛 have children or a mortgage. In spite of this, as Alberto Cabanes said in the conversation he had with 天美传媒 professor Mireia Las Heras, which you can below, 鈥淚 would have been stupid not to go for it!鈥�

The need he wanted to respond to was very real. According to , more than 10% of older people in Italy, Germany, France and the United States feel lonely. In Spain, where two million older people live alone, and around 350,000 of them are in homes, the situation is the same.

But, even though he was young, Cabanes thought he was ready, because he already knew what it was like to try and fail. He had played handball professionally and, at the age of 24, shortly after having earned his degree in Business Administration and Management, his first startup went out of business. Cabanes made almost 10,000 euros with Tachans.com, which could have been the first social network for federations, clubs and sports people.

However, nothing turned out as he had hoped. He learned how to fall. And how to get back up. And how to stand out as a senior auditor at KPMG once he got back up from his leap of faith. He juggled the difficult beginnings of Adopta un Abuelo and his work at KPMG, until he was finally able to make the leap once again; something which, according to him, was a real challenge.

And that leap would only be the first of many. As a result, in 2021, his passion for continuing to innovate, as well as the growing complexity of the business and of managing more and more operations and teams, led him to believe that he needed more training. So, he studied for his EMBA at 天美传媒; a demanding experience that lasted 18 months, spanning 3 continents.

Cabanes noted that, for him, the program had been 鈥渁 transformative experience鈥�, in which he had the opportunity to learn from both his classmates and his professors, studying 350 real-world cases of companies that faced some of the challenges that the CEO and founder of Adopta un Abuelo would need to overcome from that moment on.

Once of those challenges, undoubtedly, was how to continue to exploit innovation in order to fight the loneliness epidemic that is plaguing older people.

Adopta un abuelo premios

Innovating with Adopta un Abuelo, so that older people aren鈥檛 alone

Adopta un Abuelo has surprised the entire sector, with organized activities (dances, after-work gatherings) and unique experiences that allow the relationship between the older person and their new companion to flow naturally.

Out of all the experiences, it is worth highlighting, for example, one in which some 鈥榞randmothers鈥� taught AXA employees some traditional, healthy recipes via video-conference, and another in which BBVA volunteers helped some older people with technology through the Abuelos Hackers initiative.

Adopta un Abuelo has reinvented the idea of donations, creating specific campaigns through which sponsors can give money to help make an older person鈥檚 dream come true. This is how, for example, one lady fulfilled her dream of flying in a plane for the first time, and it is how another older person, Juan, was able to watch a match in the new Atl茅tico Madrid stadium.

Both the donations that people make when they become a member and the donations from the challenges use a secure online electronic gateway, and the Adopta un Abuelo mobile app. Cabanes also made the most of technology to increase transparency: sponsors can always see what their donations were used for, and the expenditure that justifies them. At the same time, volunteers can register digitally on the platform in just a few minutes.

Cabanes also designed a digital control panel, which allows him and his team to monitor all the Adopta un Abuelo operations, and to develop their own metrics. As an example, they know that almost 50,000 hours of company have been provided for older people, and they also have specific knowledge of the needs of members, sponsors and volunteers. More than 1,000 Google reviews give Adopta un Abuelo an 鈥榓verage score鈥� of 4.9 out of five.

Naturally, none of this would have been possible if Cabanes had not understood that even the smallest decisions can have a major impact on the organization, and that leading involves learning from the best and cultivating humility, in order to continue learning every day. In short, to be a great leader, you first have to be a great person, because true leadership is human; a real story of Real Leadership from 天美传媒.

Adopta un Abuelo: older people have a lot to offer

For Alberto Cabanes, spending time with older people is a win-win, as the 鈥榦lder people鈥� clearly benefit from the volunteers giving them a helping hand, while at the same time, the volunteers also get access to an experience that will change their lives, thanks to the older people.

What exactly does that win-win consist of? It consists of the following:

1) The volunteers can benefit from practicing their empathy, or their active listening. And everyone gets the opportunity to connect with people from completely different generations, who have had completely different experiences. This is especially beneficial for children.

2) The older people can simply enjoy the company of the people who meet them and appreciate them, or they can participate in fun leisure activities with them, or live their dreams by flying on planes or going to watch soccer.

As Cabanes says, 鈥渙lder people tell better stories than Netflix鈥�, and it鈥檚 a pleasure to listen to them. At the same time, volunteers can not only share this experience with the older people, but also with their parents and siblings, school friends or work colleagues.

This was the case for Pablo and Sof铆a, a couple who started spending time with Mariv铆, a lady who never left her room in the home as she was suffering from severe depression. As Cabana recounted in the podcast with Mireia Las Heras, after a few months of spending time with them, Mariv铆 not only started leaving her room, but one day even dared to cross the street in the home to buy some cakes. She wanted to organize a little tea party for the couple who had come to see her so often.

Alberto Cabanes is conscious of the fact that this example of Mariv铆 demonstrates the success cultivated by a tiny startup which grew very quickly, and became a well-established social enterprise within ten years. Adopta un Abuelo has already exceeded 12,000 volunteers, 6,000 鈥榓dopted鈥� grandparents, and almost 50,000 hours of company for the most vulnerable

Alberto Cabanes knows that he has come a very long way in a very short time since that day, long ago, when he decided to 鈥榓dopt鈥� Bernardo, and when he subsequently sold his car and left his house to make his dream a reality.听 Indeed, he has come a long way, but this is just the beginning of the great adventure of his life.

You can watch the video-podcast of the conversation between Alberto Cabanes and the 天美传媒 professor, Mireia Las Heras, here:

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How do the best executives learn from their mistakes? /standout/best-executives-learn-mistakes/ Wed, 27 Sep 2023 12:47:16 +0000 /standout/?p=5804 The post How do the best executives learn from their mistakes? appeared first on 天美传媒 Standout.

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Although it is often difficult to see them, and painful to recognize them, mistakes are a part of all of our lives. For companies, mistakes can have very serious consequences, especially when they are made by senior executives. Some mistakes can be prevented, but avoiding them all is simply impossible.

What sets apart the most influential leaders is that, throughout their careers, they have learned to peacefully coexist with their mistakes, and they have been able to learn a lesson from each failure. They do not try to present themselves as infallible, because they know that real leadership is human. This means accepting that, sometimes, you need to fall, so that you can get back up and continue to grow. Sharing this vision is one of the best ways they can inspire their teams, and be an example for their companies, and society at large. Because, in the majority of cases, although it is our successes that shine, these can only be achieved once we have gone through countless rough patches.

The sessions 鈥淓l 茅xito oculta lo que el error ense帽a鈥�, organized by 天美传媒, together with the association Connecting Talks, which were held on the Barcelona and Madrid school campuses, brought together renowned executives, sportspeople and speakers who shared some of the setbacks that have helped them to develop as people and move forward in their careers.

Based on these chats, we have selected some of the most common mistakes made by executives, and the lessons we can learn from them.

8 common leadership mistakes

1. Choosing the wrong team members

For Lucas Carn茅 (MBA-99), founder of Privalia, one of the main setbacks at the start of his career was getting involved with people who, in reality, did not share his values, goals, or degree of involvement. 鈥淪ometimes, I didn鈥檛 have enough information, or the conditions which had been agreed were not clear enough for everyone to successfully do their part鈥�, he explains. In other words, some of his colleagues changed their minds as they went along.

He learned that, when creating a team, you need to try to get to know the people you are partnering with, as far as possible. You cannot assume anything that has not been discussed beforehand, and 鈥測ou always need to be prepared for someone to behave in a way that you didn鈥檛 expect鈥�.

As for Francisco Reyn茅s (MBA-89), Chief Executive of Naturgy, he recognizes that some of the worst mistakes you tend to make as an executive have to do with 鈥渢rusting people you shouldn鈥檛, and not trusting those that you should, underestimating the human element, and believing that you can control everything鈥�.

2. Giving up after a disappointment

Ona Carbonell, one of the world鈥檚 top synchronized swimmers, and Christine Giampaoli, a rally driver, know what it鈥檚 like to be told 鈥渘o鈥�, and to collapse after years of hard work.

Carbonell wasn’t selected for the Olympic Games, after having largely put her personal life on hold for almost four years, and having spent more time in the water than out of it. She remembers spending 鈥渢he whole summer crying, non-stop, watching the games on television鈥� and asking herself whether or not she should continue. Giampaoli seriously injured her leg and was isolated from her team, at a time when they were beating the records set by Carlos Sainz.

Although these disappointments almost led Carbonell and Giampaoli to give up, they were both able to move forward, committed to what they believed in and convinced that it was worth trying one more time. In some cases, the most appropriate decision is to give up. In their case, continuing allowed them to compete again, and to make history in their sports.

3. Thinking everything depends on you

Laureano Molins, one of the most famous thoracic surgeons in Spain, has first-hand knowledge of adversity. In spite of his experience, and an extensive career in which he successfully operated on hundreds of patients with cardiac issues, he was not able to bring his brother back when his turn came.

For Molins, this difficult blow became an even more painful journey, because, in the beginning, he tormented himself, thinking he 鈥渃ould have done much more鈥� to save his brother, and that his life had been dependent on him alone.

He was able to heal this deep wound once he learned to change his mentality, and he started to recognize that something as complicated as a heart condition depends on a multitude of factors which are both critical and uncontrollable, and not just on the ability of one surgeon.

Many executives falsely believe that they should always carry the entire company on their shoulders, but this often leads to a lot of stress, frustration and helplessness. Although it was not enough in that moment, Molins ended up understanding that he had done all he could, and given all he had. Thanks to this, he was able to continue practicing and saving the lives of many other patients.

4. Bragging about your mistakes

Alejandro Hern谩ndez-Pu茅rtolas, the CEO of HIP, Blackstone鈥檚 hotel platform, looking back on his career, recalls that 鈥測ou almost never rise as high as you want, but you also never fall as far as you fear you might鈥�. However, 鈥渓osing your respect for failure and trivializing it may have consequences that will stay with you for the rest of your life,鈥� he adds.

Beyond the danger implicit in underestimating the consequences that failure can have for our companies, teams, families or careers, Hern谩ndez-Pu茅rtolas warns that, 鈥渋n reality, in the business world, nobody takes people who say they learned a lot by losing a million euros seriously鈥�. Recognizing your mistakes and learning from them isn’t the same thing as flaunting your failures or setbacks. This sort of bragging may have a profound effect on your credibility in the organization.

5. Beating yourself up when you get it wrong

In the same way, learning a lesson from each setback shouldn鈥檛 mean that we torture ourselves. For Francisco Reyn茅s, not knowing why you have failed 鈥渋s as bad as not knowing why you got it right鈥�, and any result that we see should give us useful information that will help us to know what works, what doesn鈥檛, and how to keep improving. For this reason, at Naturgy, they have introduced self-analysis as another process within the company. However, 鈥渋t鈥檚 one thing to recognize and analyze a failure, and it鈥檚 another thing entirely to condemn yourself for having made a mistake; this will just paralyze you,鈥� he explains. Reyn茅s maintains that he doesn鈥檛 remember how many times he has failed, 鈥渂ecause there are so many鈥�. But he has always preferred to remain 鈥減roud of having tried鈥�, as 鈥渄oing nothing is always much worse than getting it wrong,鈥� he believes.

In this sense, Enrique Cerezo, president of Atl茅tico Madrid and film producer, adds that 鈥渨hen you fully commit to something, and you believe what you are doing will be successful, you can stay true to your dream even when you fail鈥�.

6. Overvaluing your company

Fuencisla Clemares (MBA-00), the CEO of Google in Spain and Portugal, recognizes that, when you work at such a prestigious company, it is easy to end up thinking that 鈥渘obody in the market can offer anything better than you鈥�. This meant that, for a long time, at Google, visits to customers were based on 鈥渟imple product presentations鈥�, without any space for listening or seeking the best way to adapt to meet their needs.

But it didn鈥檛 take long for Clemares to realize that, in order to not lose their privileged position, they needed to change course, and put the customer at the heart of their work. This led to 鈥渁 cultural and organizational transformation that was successful, but much slower and more complex that we could imagine today,鈥� she maintains.

Currently, at Google, mistakes are dealt with naturally, and go through a process that allows useful conclusions to be drawn for the future. 鈥淓very time we experience failure, we explain how we are going to try to improve from then on, and how we expect this change to benefit us,鈥� she notes.

7. Making decisions without being able to justify them

Jordi Llach, CEO of Nestl茅 Iberia, recalls how opening a Nescaf茅 Dolce Gusto store in Lisbon almost became one of the biggest mistakes of his career. He launched the establishment behind his superiors鈥� backs, because the strategy of the multinational clearly ruled out the creation of brand stores. The Lisbon store ended up failing economically and, when his bosses found out about everything, they wanted an explanation.

The executive responded by presenting his reasons in a detailed manner, as well as the goals that were behind the failed endeavor. And although, evidently, it didn鈥檛 work, his superiors understood why he had tried it, and continued to have confidence in him.

Llach continued to grow at Nestl茅 and now, whenever he participates in a seminar or conference, he asks the audience if they think it is possible to move forward in a company or a business without breaking a single rule. He does warn that, 鈥渁lthough you cannot be an executive without breaking some eggs, you need to do so very carefully, and with a good explanation, because, at the end of the day, those eggs are yours as well鈥�.

8. Pursuing an inherited idea of success

What is success for you? According to the consultant and speaker Borja Vilaseca, a classic mistake made by executives is adopting a definition of success and failure that is learned from their environment, which they inherited without really questioning whether or not it aligns with their values. This behavior condemns many leaders to pursue a life and a professional career that, in reality, does not belong to them, but to the people they are emulating, often subconsciously.

To successfully exit this labyrinth, Vilaseca recommends, on the one hand, setting aside some time to get to know ourselves, and being honest with ourselves about 鈥渨hat we aspire to, what value we want to bring to society, what we understand success to be, or what we are prepared to do to achieve our goals鈥�. Not according to the traditional vision of a victorious, authoritarian leader, but according to what we feel.

Once these fundamentals have been established, the second step consists of trying to apply these criteria; in other words, 鈥渓iving according to the values that are truly important to us,鈥� she explains. Only in this way, she states, 鈥渨ill we be able to judge whether we are satisfied or disappointed with the results we are cultivating鈥�.

 

Being a true leader means making complex decisions every day. And this will inevitably mean that we get it wrong more often than we would like. In the 天美传媒 executive programs, you will perfect your leadership skills to enable you to make the right decisions more often, and you will broaden your vision of the company to better understand what you can learn from each mistake that comes your way.

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Artificial Intelligence: Can you trust its advice? /standout/artificial-intelligence-trust-advice/ Mon, 15 May 2023 12:13:00 +0000 /standout/?p=5582 The post Artificial Intelligence: Can you trust its advice? appeared first on 天美传媒 Standout.

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Without a doubt, one of the key trends for the future of companies, and the world, is and will be artificial intelligence. Sets of systems and/or combinations of algorithms that are, increasingly, just as capable as humans when it comes to carrying out certain tasks. In the field of text creation, progress has been spectacular in recent years. Can a machine now give us advice? We wanted to do an experiment:

  • We asked an AI for advice on an issue related to leadership: how to create a great team.
  • Then, we asked an 天美传媒 professor who is an expert on this issue to assess this advice, reflecting on the reliability of this tool and how to use it.

Of all the different free text generation platforms that exist, one of the most well-known is ChatGPT. It was developed by the company OpenAI which is funded by Elon Musk, among others.

Read the article Artificial intelligence: 4 key questions every manager needs to ask themselves

Asking ChatGPT how to create successful teams

This is the instruction we gave it: Hello. I need a text on “How to create the best team鈥� that is 800 characters long, in a clear, direct style, with no repetition of information, using bullet points. Having received the first answers, we asked it to finalize some stylistic issues such as verb tenses, and we ended up with these recommendations from ChatGPT. However, you won鈥檛 want to miss the analysis from the 天美传媒 professor, Javier Zamora, at the end of the article:

Chat GPT

(Full text from ChatGPT)

The creation of an effective team is essential to the success of any project or company. A well-trained, motivated team can achieve great things, whereas a dysfunctional team may lead to difficulties and delays. The following are some recommendations for creating the best possible team:

  • Identify the abilities and experience that the team needs. Before starting to look for suitable people, it is important to have a clear idea of the abilities and experience that the team needs. This will help ensure that you hire people who are suitable for the job.
  • Look for people with complementary skills and diverse perspectives. A diversified team can provide a variety of approaches and solutions to problems, which can prove very valuable for the project.
  • Establish objectives and clear goals for the team. Having clear objectives and specific goals will help keep the team focused and motivated.
  • Promote an environment of trust and mutual respect. An environment of positive, collaborative work can help improve the team鈥檚 performance and increase team members鈥� satisfaction.
  • Provide transparent, effective communication. Effective communication is essential to the success of any team. Ensure that all the members of the team have access to the information they need to complete their tasks.
  • Establish clearly defined roles and responsibilities. Each member of the team must know exactly what is expected of them and what their responsibilities are. This will help to avoid confusion and collaboration problems.
  • Ensure that the team has the tools and resources they need to complete their tasks. Providing the team with the tools and resources they need to do their work will help increase efficiency and performance.
  • Establish a system of feedback in order to continually improve the team’s performance. Feedback is essential for improving the team鈥檚 performance. Establish a feedback system so that the team members can receive continuous feedback on their performance, and you can take measures to improve performance.

(End of text from ChatGPT)

Can we trust the advice from ChatGPT? We asked an expert

After receiving ChatGPT鈥檚 recommendations for how to create the best team, we sent them to the 天美传媒 professor of Information Technologies, Javier Zamora, to get his opinion on them. This is his perspective on whether or not we can trust its advice:

Javier Zamora 天美传媒 professor

(Text from professor Javier Zamora)

The recommendations that ChatGPT has provided sound reasonable, but are they accurate? In order to understand the advantages and limitations of this tool, we need to understand that ChatGPT is using a type of automatic learning (Machine Learning) which is called generative AI. This is in contrast to discriminative AI systems, such as classifiers, that are typically used in Machine Learning.

Whilst, in discriminative systems, the AI tries to predict the class that a real piece of data belongs to (e.g. for an X-ray of a patient, determining whether or not a pathology is present), in generative systems, the AI generates new data that are similar to the real data that it has been trained with (e.g. given all of an author鈥檚 poems, generate a new poem in the style of this author). Meaning that, with generative systems, we can create data that seem to be real data. These systems, such as ChatGPT, have been trained with almost all the information that is available on the Internet.

The training process consists of calculating the values of hundreds of thousands of millions of parameters of a massive neural network, creating what is known as a Large Language Model (LLM). It is estimated that training the most recent version of ChatGPT (GPT-4) involved a computational cost of more than 100 million dollars. Once trained, the system is capable of generating a text, predicting it word by word, so that the resulting text will be as credible as possible, based on the training data.

Therefore, the advantage of these systems is that they have an infinite memory, as they have been trained with all the available information, and they are capable of generating texts that seem real. However, the main disadvantage of these systems is that they do not provide factual information, and the answers they provide can include what are known as 鈥�hallucinations鈥�. This happens because the AI is not using any logic or reasoning in the content that it generates; it only predicts the next word of the text based on the data it has been trained with.

Starting with the recommendations that ChatGPT provided, I asked ChatGPT itself to identify the weaknesses of its own recommendation for me. It listed different issues, and concluded with the following paragraph:

鈥淚n summary, although the recommendations presented are useful, they could be improved with greater clarity and detail in some aspects. The formation of effective teams is a complex task, and careful attention must be paid to multiple factors in order to be successful.鈥�

In addition, when I asked it why it hadn鈥檛 given us better recommendations in the first place, given that it knew that the first recommendations could be improved, it answered as follows:

鈥淚t is important to bear in mind that my ability to generate responses is based on the data and language patterns that have I have been trained with, and that my understanding of issues and concepts is limited to what I have learned from my database. As a result, it is always important to critically assess the information provided and seek additional sources and experts in the field in order to obtain a more complete, accurate understanding.鈥澨�

Therefore, this type of tool is useful for creating first drafts, acting as a 鈥渃o-pilot鈥� for a human being who is in the driving seat, to avoid presenting certain 鈥渉allucinations鈥� that may be generated as if they were true. For example, when I asked ChatGPT to recommend an article by an 天美传媒 professor on the creation of successful teams, it recommended this article by Prof. Canela, which appeared in 天美传媒 Insight in 2013, entitled 鈥淭eam Building and Its Influence on the Performance of Corporate Teams鈥�. All very credible, aside from the minor detail that the title of that article is fictitious, as is its attribution.

(End of the text from Professor Javier Zamora)

 

天美传媒 has an Initiative on Artificial Intelligence and the Future of Management, a multi-disciplinary project that analyzes the impact of AI on the management of companies, and which contributes to training executives in how to use AI in their companies in an ethical, socially responsible manner. 天美传媒 also offers a , to understand how to lead the transformation of your company through AI. And discover the Certificate in AI & Digital Transformation.

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Ousman Umar, revolutionizing humanitarian aid. Success stories /standout/ousman-umar-revolutionizing-humanitarian-aid-success-stories/ Tue, 02 May 2023 14:08:16 +0000 /standout/?p=5531 The post Ousman Umar, revolutionizing humanitarian aid. Success stories appeared first on 天美传媒 Standout.

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Ousman Umar, Co-founder & President of NASCO Feeding Minds, wants migrants to be seen for what they are capable of 鈥� and prevent boat-crossing tragedies by empowering young people in Ghana through education.

Many successful entrepreneurs hold up their experiences as an example to others. The implication is that if you act as they do, you, too, will accomplish your dreams. Ousman Umar (天美传媒 Executive MBA 2024) is different. The co-founder and president of the NGO, , feels just the opposite. The purpose of his work is to prevent others from having to act as he did.

As a child, Umar traveled alone from Ghana to Spain, a journey that encompassed many years of disasters and false starts. He crossed part of the Sahara desert on foot and the Mediterranean in a boat he had built himself. It is a story of success at great cost.

He saw many people die, including his best friend. After his convoy was abandoned by traffickers in the desert, only six of some 50 people survived the journey on foot. Umar survived when he happened upon a dead man who still had a canteen with some water left in it. Later, Umar, a non-swimmer, survived a capsized boat on his first attempt to cross the Mediterranean; on his second, two boats set out and it was the other one that sank.

The makeshift dinghy carried him to Europe, colliding with the rocks of Fuerteventura. He had reached the promised land, but he soon found it less than promising. He says he suffered in a center for migrants before he finally arrived in Barcelona at the age of 16, homeless and uneducated.

A stroke of luck and empathy brought him to the attention of a local family, who ultimately took him in. He worked for his high-school diploma, then studied chemistry at university.

Now, Umar hopes other African children can avoid the experiences of his early years. NASCO Feeding Minds riffs on the idea of teaching a man to fish. In this case, Umar advocates for feeding children鈥檚 minds rather than giving them handouts. NASCO teaches coding and programming skills to children in Ghana to help build their earning potential and equip them for a life at home, so they don鈥檛 have to embark on the same high-risk journey to Europe like he did.

NASCO launched in 2012 from the personal savings of Umar and his friends. They bought 45 computers and got to work. Today, tens of thousands of children have passed through their classes in Ghana.

鈥淥ur hope,鈥� he says, 鈥渋s that by attacking the problem at the source, we can avoid today鈥檚 children becoming the migrants of tomorrow.鈥�

Lost and found

Upon arriving on the streets of Barcelona, Umar recalls his profound frustration of feeling invisible to people around him. 鈥淚 would ask for help and no one would look me in the face.鈥� When he reached out to people to get their attention, he encountered fear: 鈥淚t was as though I wasn鈥檛 human.鈥�

There was one notable exception: the woman who ended up becoming his guardian. This changed the course of his life. It still astonishes him.

By that point in his life, he had experienced years of neglect. He wryly remarks that his first real degrees were hard-earned as a child laborer in Accra, where his welding job in the shipyards paid him only enough for a single bowl of rice a day, and then during his long unaccompanied journey north.

But luck, fate, grace even 鈥� call it what you will 鈥� intervened: 鈥淭hey are decisive in the life and career of any person,鈥� he says. 鈥淢erit, effort and commitment are not the only pillars of success. Successful entrepreneurs and managers are also lucky people.鈥�

And this moment of pure empathy and care, in which he was allowed to be visible in another person鈥檚 eyes, marked a turning point.

Education is essential

鈥淎fricans leave our countries and come to Europe because of a lack of information, a lack of training and a lack of opportunities. And we will continue to come as long as we don鈥檛 get those things where we live,鈥� Umar says. 鈥淚 speak from my own experience.鈥�

The effort to succeed in life was by no means over once he was established in Spain. He has studied relentlessly, adding a marketing degree and a master鈥檚 in managing NGOs to his earlier studies. And with over 10 years鈥� experience heading NASCO under his belt, he now feels prepared for 鈥渢he emotional and academic equivalent of climbing Mt. Everest鈥� 鈥� the two-year that he is currently completing.

His hopes for the future are to revolutionize how humanitarian aid is managed. He agrees with the economist Dambisa Moyo that the kind of aid the West provides to Africa is deeply flawed, creating dependence while failing to resolve underlying problems. Aid from Europe is also often weaponized, tied to arbitrary policies to reduce illegal migration. Umar himself experienced this, when traffickers took him to Mali rather than Europe to benefit from migration-prevention schemes.

Umar sees no end to migrant crises, either through traditional aid or tougher border policies. Instead, 鈥渢he time has come to feed minds and scale up initiatives like ours, which aspire to solve the problem of forced migration right at the source.鈥�

And it鈥檚 not just about preventing further tragedies like those that he experienced. The man who was once invisible now wants to bring visibility to the ingenuity and skill of his people.

鈥淲hen I was a child in rural Ghana,鈥� he says, 鈥淚 saw an airplane and I was told that white men make such things. I now know that talent has no color. I want to show the world that, with training and opportunities, Africans are capable of innovating just like Silicon Valley.鈥�

 

This is听Real leadership. It鈥檚 about helping people to work together toward greater goals, improving themselves along the way. It鈥檚 about seeing problems from different perspectives and knowing that even small decisions can have a big impact. It鈥檚 about learning from the best and having the humility to relearn every day.

Ousman Umar鈥檚 story inspires food for thought鈥�

  • Do you see the human being where others only see threat and fear?
  • How do you effectively communicate and connect with others on a human level despite language and cultural barriers?
  • When confronted with a desperate social need, do you jump in to try to help?
  • Is a different world possible? Instead of looking away, do you seek to get involved instead?

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