{"id":3472,"date":"2021-05-19T13:26:01","date_gmt":"2021-05-19T13:26:01","guid":{"rendered":"https:\/\/www.iese.edu\/standout\/?p=3472"},"modified":"2026-08-11T09:50:03","modified_gmt":"2026-08-11T09:50:03","slug":"mba-essay-application-tips","status":"publish","type":"post","link":"https:\/\/www.iese.edu\/standout\/mba-essay-application-tips\/","title":{"rendered":"MBA application essay tips"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; css_animation=&#8221;bottom-to-top&#8221;]<span data-contrast=\"none\">While MBA program admissions directors consider an applicant\u2019s GMAT scores and academic track record, their goal is to\u00a0<\/span><b><span data-contrast=\"none\">get to know a potential student beyond the numbers.\u00a0<\/span><\/b><span data-contrast=\"none\">That\u2019s why the essay component is an important\u2014and enjoyable\u2014opportunity for you to practice some self-reflection and\u00a0<\/span><span data-contrast=\"none\">state why you\u2019re a<\/span><span data-contrast=\"none\">\u00a0unique<\/span><span data-contrast=\"none\">ly<\/span><span data-contrast=\"none\">\u00a0strong candidate.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With the goal of clarifying the essay writing process and easing some of the stress associated with it, here are some\u00a0<\/span><b><span data-contrast=\"none\">tips to keep in mind as you\u00a0<\/span><\/b><b><span data-contrast=\"none\">start<\/span><\/b><b><span data-contrast=\"none\">\u00a0writing<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Be a storyteller<\/span><\/b><b><span data-contrast=\"none\">\u00a0in your application essay<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">The application essays are your story to tell. This is your shot to explain motivations and display your commitment and enthusiasm. Make sure you are presenting a\u00a0<\/span><b><span data-contrast=\"none\">consistent picture of who you are, what you have done and what you want to achieve.<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Be concise on why you want to go to business school and how you think\u00a0<\/span><span data-contrast=\"none\">the program<\/span><span data-contrast=\"none\">\u00a0specifically will help you in achieving your goals. Some people may feel that they are not able to fully express themselves given the essay word limit, but take it as an opportunity to focus on what is truly important and relevant to the question asked of you.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While essay questions will vary by school and by year, they will often share some core objectives.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Common questions<\/span><\/b><b><span data-contrast=\"none\">\u00a0of MBA essays<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Essay questions frequently fall along the lines of<\/span><span data-contrast=\"none\">:\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<h3>Video essay<\/h3>\n<p><span lang=\"en-SG\">You will need to complete video essays as part of the application, which will replace the personal essay. The purpose of the personal essay has always been for the Admissions Committee to get a deeper understanding of who you are and what drives you. By changing it to a video format, we hope to get more authentic and direct answers from applicants that will give us more insights into your thought process and communication style.<\/span><\/p>\n<p>Once you submit the written application and pay the application fees, you will receive a Kira Video Essay link (within 24-hours) to be completed by the Application Round Deadline. The link will expire in 48-hours after receipt. All instructions will be provided to you together with the link. Please click on the link, create a Kira account and you will be given a chance to practice before submitting your video essay. There will be three video essay questions that you will be required to complete. For each question, you will be given some time to prepare before your answer is recorded.<\/p>\n<p>Be concise, you only have 1.5 minutes to provide an answer and be genuine in your answers. Again, the Admissions Committee wants to know who you are so don\u2019t worry so much about what you think we would like to hear. Remember that we will consider your application as complete and ready to be reviewed only after we have received all components of your application including your video essays.<\/p>\n<h3><b><span data-contrast=\"none\">What are your post-MBA goals? <\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Here\u2019s the chance for applicants to express their personal objectives and illustrate how an MBA help them get there.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are two key things to remember when writing this type of essay:\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Be\u00a0<\/span><b><span data-contrast=\"none\">concise<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559739&quot;:255}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Be\u00a0<\/span><b><span data-contrast=\"none\">specific<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335559739&quot;:255}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Your goal here is to express concrete career goals. You also shouldn\u2019t hesitate to mention and describe target roles and companies. Going further,\u00a0<\/span><b><span data-contrast=\"none\">how do these goals fit with your values<\/span><\/b><span data-contrast=\"none\">? And what impact do you hope to bring to potential organizations or sectors?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Applicants pursuing a career change should detail the skills they already possess and how an MBA program will bridge the gaps in the way of a successful professional pivot. Here, you\u2019re encourage<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\">\u00a0to identify relevant program offerings as well as clubs, classes and career treks that reaffirm why you are applying.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Scholarship essay advice<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">How do you plan to finance your MBA<\/span><span data-contrast=\"none\">?<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">Why do<\/span><span data-contrast=\"none\">\u00a0you think you deserve a scholarship?<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Pursuing your MBA is a big investment and it is essential to have a solid financial plan with contingencies.\u00a0<\/span><span data-contrast=\"none\">Applicants often<\/span><span data-contrast=\"none\">\u00a0combine various financing options including personal or family savings, public or private loans and scholarships.\u202f<\/span><span data-contrast=\"none\">It is important to consider the feasibility of your financial plan and provide\u00a0<\/span><span data-contrast=\"none\">a\u00a0<\/span><span data-contrast=\"none\">good reasoning to support your scholarship application.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/mba.iese.edu\/\"><span data-contrast=\"none\">天美传媒 MBA<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">program\u00a0<\/span><span data-contrast=\"none\">offer<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0an array of scholarships.\u00a0<\/span><b><span data-contrast=\"none\">But<\/span><\/b><b><span data-contrast=\"none\">\u00a0highlighting your motivation and commitment<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">to\u00a0<\/span><span data-contrast=\"none\">joining the school and emphasiz<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\">\u00a0<\/span><b><span data-contrast=\"none\">how you can further contribute to the\u00a0<\/span><\/b><b><span data-contrast=\"none\">school<\/span><\/b><b><span data-contrast=\"none\">\u00a0community<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">is always advisable.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:255}\">\u00a0<\/span>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aecd94e6a9ff {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-6aecd94e6a9ff\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1606216313822{padding-right: 70px !important;padding-left: 70px !important;background-color: #000000 !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"title-h2\">\n<p><span class=\"TextRun SCXW212751701 BCX0\" lang=\"EN-US\" style=\"color: #ffffff;\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\">Read<\/span><\/span><span class=\"TextRun SCXW212751701 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\"><span style=\"color: #ffffff;\">\u00a0the article<\/span>\u00a0<\/span><\/span><a class=\"Hyperlink SCXW212751701 BCX0\" href=\"https:\/\/www.iese.edu\/standout\/mba-what-is\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">What is an MBA?\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">All<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">you<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">need<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0to\u00a0<\/span><\/span><span class=\"TextRun Underlined SCXW212751701 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW212751701 BCX0\" data-ccp-charstyle=\"Hyperlink\">know<\/span><\/span><\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-6aecd94e6aa4d {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-6aecd94e6aa4d\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1621334076033{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 300px !important;padding-bottom: 300px !important;background-image: url(https:\/\/www.iese.edu\/standout\/wp-content\/uploads\/2020\/11\/What-is-an-MBA.jpg?id=2097) !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; css_animation=&#8221;bottom-to-top&#8221;]While MBA program admissions directors consider an applicant\u2019s GMAT scores and academic track record, their goal is to\u00a0get&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,47],"tags":[30],"class_list":["post-3472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-general","category-young-professionals","tag-mba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MBA application essay tips<\/title>\n<meta name=\"description\" content=\"The MBA application essay section is your chance to tell your story beyond the numbers. 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