  {"id":6203,"date":"2023-02-14T13:38:44","date_gmt":"2023-02-14T13:38:44","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=6203"},"modified":"2024-02-07T09:48:58","modified_gmt":"2024-02-07T09:48:58","slug":"whos-afraid-of-shein","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/","title":{"rendered":"In fashion retail, who's afraid of Shein?"},"author":51,"featured_media":6204,"menu_order":0,"template":"","tags":[51],"class_list":["post-6203","article","type-article","status-publish","has-post-thumbnail","hentry","tag-digitalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>In fashion retail, who&#039;s afraid of Shein? | 天美传媒 Insight<\/title>\n<meta name=\"description\" content=\"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In fashion retail, who&#039;s afraid of Shein?\" \/>\n<meta property=\"og:description\" content=\"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/\" \/>\n<meta property=\"og:site_name\" content=\"天美传媒 Insight\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-07T09:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/\"},\"author\":{\"name\":\"Natalia Celis\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\"},\"headline\":\"In fashion retail, who's afraid of Shein?\",\"datePublished\":\"2023-02-14T13:38:44+00:00\",\"dateModified\":\"2024-02-07T09:48:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/Zara-Shein.jpg\",\"keywords\":[\"digitalization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/\",\"name\":\"In fashion retail, who's afraid of Shein? | 天美传媒 Insight\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/Zara-Shein.jpg\",\"datePublished\":\"2023-02-14T13:38:44+00:00\",\"dateModified\":\"2024-02-07T09:48:58+00:00\",\"description\":\"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/Zara-Shein.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/Zara-Shein.jpg\",\"width\":1024,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/articles\\\/fashion-online-sales-offline-zara-shein-primark\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In fashion retail, who's afraid of Shein?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#website\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\",\"name\":\"天美传媒 Insight\",\"description\":\"Relevant Business Knowledge\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#organization\",\"name\":\"天美传媒 Insight\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/Logo-天美传媒.png\",\"contentUrl\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/11\\\/Logo-天美传媒.png\",\"width\":290,\"height\":290,\"caption\":\"天美传媒 Insight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iese.edu\\\/insight\\\/#\\\/schema\\\/person\\\/f5a3e74a1ef60a6bef7913dc8bce951a\",\"name\":\"Natalia Celis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g\",\"caption\":\"Natalia Celis\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In fashion retail, who's afraid of Shein? | 天美传媒 Insight","description":"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/","og_locale":"en_US","og_type":"article","og_title":"In fashion retail, who's afraid of Shein?","og_description":"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.","og_url":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/","og_site_name":"天美传媒 Insight","article_modified_time":"2024-02-07T09:48:58+00:00","og_image":[{"width":1024,"height":700,"url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#article","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/"},"author":{"name":"Natalia Celis","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a"},"headline":"In fashion retail, who's afraid of Shein?","datePublished":"2023-02-14T13:38:44+00:00","dateModified":"2024-02-07T09:48:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/"},"wordCount":8,"publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg","keywords":["digitalization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/","url":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/","name":"In fashion retail, who's afraid of Shein? | 天美传媒 Insight","isPartOf":{"@id":"https:\/\/www.iese.edu\/insight\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#primaryimage"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg","datePublished":"2023-02-14T13:38:44+00:00","dateModified":"2024-02-07T09:48:58+00:00","description":"Spain\u2019s fashion industry has changed more in the last two years than in the 25 years before that, as online retailer Shein became the third most important retailer in the country. Discover this and other trends in Spanish fashion.","breadcrumb":{"@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#primaryimage","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2023\/02\/Zara-Shein.jpg","width":1024,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.iese.edu\/insight\/articles\/fashion-online-sales-offline-zara-shein-primark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.iese.edu\/insight\/"},{"@type":"ListItem","position":2,"name":"In fashion retail, who's afraid of Shein?"}]},{"@type":"WebSite","@id":"https:\/\/www.iese.edu\/insight\/#website","url":"https:\/\/www.iese.edu\/insight\/","name":"天美传媒 Insight","description":"Relevant Business Knowledge","publisher":{"@id":"https:\/\/www.iese.edu\/insight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iese.edu\/insight\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iese.edu\/insight\/#organization","name":"天美传媒 Insight","url":"https:\/\/www.iese.edu\/insight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/","url":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-天美传媒.png","contentUrl":"https:\/\/www.iese.edu\/insight\/wp-content\/uploads\/sites\/3\/2022\/11\/Logo-天美传媒.png","width":290,"height":290,"caption":"天美传媒 Insight"},"image":{"@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.iese.edu\/insight\/#\/schema\/person\/f5a3e74a1ef60a6bef7913dc8bce951a","name":"Natalia Celis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ea4aaede0aa304e571844b933f084212b77df368cfca4a1799e8fd9bc996184?s=96&d=mm&r=g","caption":"Natalia Celis"}}]}},"_links":{"self":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/6203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/users\/51"}],"version-history":[{"count":3,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/6203\/revisions"}],"predecessor-version":[{"id":13016,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/article\/6203\/revisions\/13016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media\/6204"}],"wp:attachment":[{"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/media?parent=6203"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iese.edu\/insight\/wp-json\/wp\/v2\/tags?post=6203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}