{"id":3404,"date":"2017-11-22T05:16:32","date_gmt":"2017-11-22T05:16:32","guid":{"rendered":"https:\/\/www.iese.edu\/insight\/?post_type=article&#038;p=3404"},"modified":"2025-04-08T05:16:32","modified_gmt":"2025-04-08T05:16:32","slug":"blowing-the-budget-analytics-risk-and-the-race-to-overspend","status":"publish","type":"article","link":"https:\/\/www.iese.edu\/insight\/articles\/analytics-advertising-marketing-overuse-overspend\/","title":{"rendered":"Blowing the budget: analytics, risk and the race to overspend"},"author":50,"featured_media":6148,"menu_order":0,"template":"","tags":[54],"class_list":["post-3404","article","type-article","status-publish","has-post-thumbnail","hentry","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blowing the budget: analytics, risk and the race to overspend | 天美传媒 Insight<\/title>\n<meta name=\"description\" content=\"For savvy marketing, the more information you have, the better, right? 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