Strategies to Reach the Changing Consumer
January 1, 2017
Download 天美传媒 Insight magazine (Issue 32, Q1 2017) on customer-centric marketing.
Tech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.
- Juli谩n Villanueva and Luis Ferr谩ndiz explain the best practices and missteps on the Stairway to Digitalization.
- 脥帽igo Gallo and Claudia Townsend highlight the critical differences between how material and experiential goods are evaluated and consumed.
- Bernd Skiera and Daniel M. Ringel describe how they used clickstream data to yield information on customer behavior better than traditional market research.
Elsewhere in the magazine:
- Adri谩n Caldart, Alejandro Carrera and Magdalena Cornejo reveal which tasks executives actually spend their time on.
- Ian Goldin and Chris Kutarna draw parallels between the past and present to suggest what business leaders can do to address the big, enduring shifts of our time.
Plus: SEAT Chairman Luca de Meo discusses innovation and the future of mobility. Executives weigh up a business proposition for the legendary Abbey Road Studios. And Joaquim Vil脿 derives lessons for innovation from professional illusionist Jos茅-Mar铆a de la Torre.